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The content creation and marketing blog

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The Long-Term Value of Content and Why You Shouldn’t Put Off Cre …

Albert Einstein said, "In the middle of difficulty lies opportunity." He was encouraging others to face problems with the knowledge that they might ...[ continue reading ]

5 Ways To Make Your Content Budget Go Further

In the current environment of economic hardship caused by COVID-19, many businesses are scaling back on content budgets. While we've made some arguments ...[ continue reading ]

Working With Blog Ghostwriters: Everything You Need to Know to Succeed …

Hiring ghostwriters is a tried-and-true method for generating high-quality content, especially when you need to do so at scale. Discover how this tactic ...[ continue reading ]

How to Find and Leverage Authoritative Sources

Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. ...[ continue reading ]

The Complete B2B Content Creation Guide

With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies ...[ continue reading ]

How to Leverage Content in a Crisis Situation

The dictionary defines crisis as "a time of intense difficulty, trouble or danger". It also says that a crisis can be a time ...[ continue reading ]

How to Make Ecommerce Email Marketing Effective

If you sell products or services online, effective eCommerce emailing marketing will be a critical component of your success. It’s not surprising—the distance ...[ continue reading ]

Questions to Determine the Right Content Writing Service

Content writing is an extremely important part of an effective digital marketing strategy. From a website focused on SEO to product descriptions that ...[ continue reading ]

How Optimizing to Rank For The Featured Snippet Can Go Wrong

The featured snippet is the coveted zero position on Google. This isn't one of those times where zero is a bad thing; it ...[ continue reading ]