Meghan McKenzie
Meghan heads up Enterprise Sales with Crowd Content and comes with 10 years of sales and marketing experience. She loves selling awesome writing services that are proven to work, because she'd rather express herself through eating cheese and drinking wine and leave the writing to the pros.
What Is Evergreen Content and Why Do You Need It?
There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen ...[ continue reading ]
How To Create Retail Copywriting That Gets Results
Retail copywriting that persuades is more essential than ever before. Today's consumers have shorter attention spans, less brand loyalty, and seemingly infinite choices ...[ continue reading ]
White Paper Examples & How to Advice to Drive Amazing Results
We created this post to answer many of the questions our clients had about white paper creation and provide some good white paper ...[ continue reading ]
The Top Content Writing Skills Writers Need to Know
In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it's ...[ continue reading ]
Do You Need a Content Writer or a Copywriter?
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they're two different things that serve two ...[ continue reading ]
Let’s Connect Virtually at SMX Next
As the head of our Client Services team, a big part of my job is attending and sponsoring conferences and industry events. We ...[ continue reading ]
7 Shopify Product Description Writing Tips
In mid-2019, more than 800,000 merchants across the globe were using Shopify. With COVID-19 pushing online shopping to even new heights, Shopify saw ...[ continue reading ]
Who’s on Your Business Content Writing Team and How Do You Manag …
According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many ...[ continue reading ]
How to Scale Your Agency By White Labeling Content Writing
An SEMrush survey asked content marketers what their biggest challenges were, and answers ranged from developing content that resonates with the right audience ...[ continue reading ]