Mastering the art of closing a deal means proving you’re the perfect solution to a potential client’s challenges. With more than a decade of industry experience under our belt, we’ve perfected our closing system.
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5 Strategies for Effective Deal Closure in Content Services
Agencies need strategies that prove value to build trust, especially when your product is the effectiveness of the content you deliver. With the right tools in your arsenal, you can approach closing conversations with confidence.
- Highlight your experience with their unique requirements
With a wide array of agencies providing content services, those who stand out win the deal. Generic pitches about “quality content” get drowned out. Instead, hone in on what sets you apart during closing conversations.
When you work with a content provider, you specialize in everything. Tailor your closing so it focuses exactly on your prospects’ needs. You have the flexibility to provide much more than a small team of limited generalists. You’ve got an experienced team that suits whichever oddball scenario comes up, whether it’s:
- Case study production with face-to-face interviews
- SME-reviewed agricultural thought leadership localized in three languages
- Hyper-niche SaaS email campaigns with corresponding landing pages
- High-volume SEO content with a tough-to-hit voice
g roadblocks is critical to any closing sales strategy. You have to get ahead of common objections before they derail the conversation. Instead of hiding behind jargon, use concrete examples and custom samples to address concerns head-on.
Did a similar client have reservations about price? Demonstrate that the ROI exceeded their initial spend with a case study. Are they concerned about your grasp of a technical niche? Showcase your aptitude with a custom sample and put those concerns to rest.
Be prepared to overcome other common objections with our resource tailored specifically to content production.
- Showcase success stories
Numbers speak volumes. Select a success story that spotlights measurable results. Skyrocketing website traffic, increased organic search rankings, and record-breaking lead generation are perfect examples. When prospects see the quantifiable impact of your content, it reassures them about ROI. This demonstrates your ability to be a catalyst for success.
Work with your team to compile a list of real-life statistics showcasing past project results, and keep adding to it as projects come and go. Having this list handy helps you build your prospect’s confidence that you’re the right choice for content production.
- Adopt a consultative approach
Become a trusted advisor. Consulting your prospect, even in closing discussions, builds rapport and shows your primary focus is their success, especially when your advice conflicts with their strategy, demands, or workflows. Avoid the urge to agree when things don’t make sense just for the sake of winning the deal. It may work in the short term, but it can easily lead to mistrust and cancellations.
- Utilize custom samples for impact
Stop talking to clients about what you can do, and show them. Custom samples turn your agency’s potential into an actionable asset. Doing this gives prospects a powerful reason to believe in your services.
Custom samples help prospects:
- Visualize the final product. Custom samples offer proof of your writing prowess and give you an opportunity to get the client back to the table for feedback.
- Assess quality and fit. Custom samples are solid evidence of your ability to adapt to a prospect’s brand voice and style.
- Trust you. Custom samples build trust by turning a one-sided sales pitch into a collaborative experience. Samples showcase your value up front and shift the focus away from cost to the results you can deliver.
Agency Sample Program
Stellar’s Agency Sample Program helps you close more deals by providing free custom content samples for prospective clients. This program offers verifiable proof of your ability to deliver exceptional content, building trust and demonstrating your commitment to their success.
Let’s look at the benefits:
| Benefits | Details |
| Free samples | Request up to two free samples per month (up to 1,500 words each). |
| Low-cost flexibility | Utilize unlimited $0.10/word samples for additional prospects. |
| Seamless integration | Tailor samples to address prospect pain points and showcase your understanding of their needs. |
Here’s how it works:
| How It Works | Details |
| Opt in | Contact your Account Manager to enroll. |
| Submit your sample request | Share your project details with your Account Manager via email. Include: Detailed content briefs and outlinesBrand and style guidesLinks to examples that illustrate your desired voice and styleAny other relevant resources |
| Streamlined workflow | Once we receive your request, our team carefully selects expert writers and manages the production process from start to finish. We provide a clear delivery date. |
| We deliver | You receive a premium sample, typically within 5 business days. |
| Close the deal | Impress your potential client with tangible proof of your ability to deliver exceptional content. Custom samples build trust and accelerate the sales process. |
Use Custom Content Samples and Close More Deals
The best content service sales techniques don’t dazzle prospects with buzzwords. Instead, they prove your value and show clients you understand their needs.
Custom samples transform you from just another agency into a trusted, results-driven partner, and in our experience, conversion rates increase significantly when prospects agree to receive one. Let every sample be a proof point and testament to your commitment to client success.
