3 min read
For the proactive content marketer, excelling under present circumstances is never good enough. To be truly effective, one must skate to where the puck will be rather than where it is right now. One of the biggest challenges for SEOs and content marketers at every level is matching content with intent. Search engines continue to […]
3 min read
Brands are investing a significant amount of time, effort and money into content marketing. We all know that content is the best way to increase brand awareness and attract the right kinds of customers. After all, substance is more important than style in the world of web marketing. Considering the significant value represented by a […]
Nizam Uddin | Posted on
11 min read
Every big brand and successful marketer knows that fresh, high-quality content is the best way to boost search engine rankings. What many competitors don’t understand are the finer details between great content that reaches many and forgettable content that reaches only a few. SEO best practices make all the difference. If you want to rank […]
Rick Leach | Posted on
25 min read
Me: “You’re a content marketing expert and a world-class writer. Create a single prompt that I can use to get AI to create insightful content that passes as human and ranks well.” AI: “Ah, yes. The secret one-liner that unlocks perfect content. Here it is: ‘Write me an article that is engaging, insightful, SEO-optimized, and […]
Rick Leach | Posted on
25 min read
Imagine walking through a city where graffiti covers the walls. The messages range from political statements and creative poetry to crude images and, occasionally, sharp commentary about local businesses. One message claims that a tavern serves the best wine in town, while another grumbles about bad service and watered-down drinks. These public inscriptions don’t just […]
Rick Leach | Posted on
18 min read
For people in digital marketing and content creation, AI technology and machine learning haven’t just taken the world by storm — they’ve seemingly changed it overnight. Since ChatGPT’s initial launch in November 2022, dedicated content writers who have spent a lifetime sharpening their skills have been struggling to find the same amount of work. Content […]
Rick Leach | Posted on
19 min read
In today’s world, a diverse content catalog that’s helpful and informative isn’t just a “nice to have.” This content collection, rich in useful and educational materials, is not merely an optional asset; it’s a critical component in your strategy for search engine optimization (SEO) and improving visibility. After all, content doesn’t just sell your products; […]
Rick Leach | Posted on
18 min read
These days, delivering a fantastic content experience is about a lot more than simply coming up with solid ideas and plenty of variety. Succeeding in today’s ever-changing content marketing landscape is also about relevance, consistency, and timeliness — and with good reason. Modern audiences expect the content they consume to be fresh and completely in […]
Rick Leach | Posted on
14 min read
You shouldn’t be asking whether to go with content strategy vs. content marketing. It isn’t an either-or proposition. Both are vital if you intend to reach your audience successfully. Read on for an explanation of content strategy and content marketing, two different but interrelated aspects of your overall digital content strategy. What’s the Difference Between […]
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