New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
3 min read
For the proactive content marketer, excelling under present circumstances is never good enough. To be truly effective, one must skate to where the puck will be rather than where it is right now. One of the biggest challenges for SEOs and content marketers at every level is matching content with intent. Search engines continue to […]
3 min read
Brands are investing a significant amount of time, effort and money into content marketing. We all know that content is the best way to increase brand awareness and attract the right kinds of customers. After all, substance is more important than style in the world of web marketing. Considering the significant value represented by a […]
Nizam Uddin | Posted on
11 min read
Every big brand and successful marketer knows that fresh, high-quality content is the best way to boost search engine rankings. What many competitors don’t understand are the finer details between great content that reaches many and forgettable content that reaches only a few. SEO best practices make all the difference. If you want to rank […]
Rick Leach | Posted on
16 min read
Human-led, AI-assisted content is the only viable strategy for businesses that want to stay competitive in an increasingly AI-driven content landscape. Right now, boardrooms and marketing teams are stuck in a polarized debate that misses the point. On one side are the efficiency absolutists. They look at artificial intelligence and see a magic button that […]
Richard Leach | Posted on
13 min read
According to HubSpot’s 2024 State of Generative AI & How It Will Revolutionize Marketing study, 56% of marketers who use generative AI for content creation say it performs better than content created without it. So, what are the other 44% getting wrong? Chances are, they’re prioritizing quantity over quality. AI has made it astoundingly easy […]
Richard Leach | Posted on
13 min read
Struggling to stay on top of content deadlines without lowering your quality standards? You’re not alone. More than half of marketing professionals faced the same challenge, according to a Statista content marketing trends study. To help ease the content demands on their internal teams, 62% of respondents turned to specialized providers. Content writing services are […]
Rick Leach | Posted on
25 min read
Me: “You’re a content marketing expert and a world-class writer. Create a single prompt that I can use to get AI to create insightful content that passes as human and ranks well.” AI: “Ah, yes. The secret one-liner that unlocks perfect content. Here it is: ‘Write me an article that is engaging, insightful, SEO-optimized, and […]
Rick Leach | Posted on
25 min read
Imagine walking through a city where graffiti covers the walls. The messages range from political statements and creative poetry to crude images and, occasionally, sharp commentary about local businesses. One message claims that a tavern serves the best wine in town, while another grumbles about bad service and watered-down drinks. These public inscriptions don’t just […]
Rick Leach | Posted on
18 min read
For people in digital marketing and content creation, AI technology and machine learning haven’t just taken the world by storm — they’ve seemingly changed it overnight. Since ChatGPT’s initial launch in November 2022, dedicated content writers who have spent a lifetime sharpening their skills have been struggling to find the same amount of work. Content […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.