2 min read
Remember that guy, Jack of All Trades, who was master of none? If your business tries to appeal to everyone, your marketing will suffer from a similar lack of focus. Without a clear picture of whom you hope to reach, you risk losing them to more attentive competitors who have mastered the art of reaching […]
Janna Ryan | Posted on
8 min read
Is Email Marketing Dead? Not If You Follow These Email Marketing Best Practices For years, marketers around the world have been claiming that email marketing is dead. While it’s true email marketing is one of the oldest forms of online marketing, it’s far from irrelevant. According to Campaign Monitor, there were nearly four billion email […]
Rick Leach | Posted on
12 min read
When you’re rolling out a content strategy, a lot of pieces need to be put into place. You’ve got writers to manage, graphics to create, and deadlines to meet. You also need to produce optimized content that sends strong leads to your site. An SEO content calendar helps you to do just that. A content […]
3 min read
Small business owners wear a lot of hats in the course of a day, but many find the role of website content writer one of their more onerous responsibilities. Even those who write easily find that they get involved in other tasks and time runs out most days without a posting. Some owners rely on […]
Rick Leach | Posted on
18 min read
For people in digital marketing and content creation, AI technology and machine learning haven’t just taken the world by storm — they’ve seemingly changed it overnight. Since ChatGPT’s initial launch in November 2022, dedicated content writers who have spent a lifetime sharpening their skills have been struggling to find the same amount of work. Content […]
Rick Leach | Posted on
18 min read
In an ideal world, everyone who follows your brand on social media would see every last one of your posts without exception. After all, they appreciate your content and want to see more of it. But, of course, the reality of social media is a lot different. Ultimately, factors like evolving social media algorithms determine […]
Rick Leach | Posted on
20 min read
Creating fantastic content that helps customers make better decisions and connect with your brand is only part of a successful content marketing strategy. The rest? Ensuring your target audience can easily find all that stellar content. That’s where thorough search engine optimization (SEO) comes in. Although many shoppers begin a product purchase by heading straight for […]
Rick Leach | Posted on
20 min read
A landing page is a powerful marketing tool designed to lead and drive conversions. Its primary function sets it apart from other web pages. Designed to be streamlined and persuasive, landing pages eliminate distractions — like navigation and other menus — to guide users toward a desired action. Landing pages get their name from their […]
Rick Leach | Posted on
18 min read
Head-turning content marketing campaigns that get people excited about brands don’t simply happen. They result from thorough planning, an in-depth understanding of the target audience, and an airtight strategy for monitoring continuous progress. Tracking the right content marketing KPIs is a crucial part of that equation. But what exactly are content marketing KPIs, and what […]
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