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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

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Is Interactive Advertising the Future?

Augmented reality, or AR for short, is nothing new in the fast-paced world of advertising. Everyone is familiar with the augmented reality apps ...[ continue reading ]

Facebook, Fake News and the Dawn of Online Scrutiny

Facebook is more than a social networking service; it's an empire. It can do no wrong, Mark Zuckerberg thinks, even if it has ...[ continue reading ]

RSS Feeds: Old But Proven Tech for Spreading Your Message

RSS, which stands for Rich Site Summary or Really Simple Syndication, is a way of letting your audience know when you have a ...[ continue reading ]

Win the Holiday Season With Content Marketing

If Walmart's holiday decoration aisles are any indication, the holiday season starts around Labor Day and wraps up somewhere in mid-March. Pumpkins and ...[ continue reading ]

You Need a Personal Website and Here’s Why

In light of digital technology, the traditional resume seems a bit passive given that businesses are scouring information about you on social media ...[ continue reading ]

Avoid Online Obsolescence With Evergreen Content

While you're probably excited about capturing your share of traffic related to trending or newfangled developments, there's a lot to be said for ...[ continue reading ]

Twitter’s Video Sharing Service Died on the Vine

When Twitter announced the end of the Vine era, the news didn't send shock waves through the content marketing community. In fact, for ...[ continue reading ]

Hearing Crickets? Here’s How to Elicit More Blog and Social Medi …

Your business steers many resources toward its blog and social media platform, but it’s not getting the feedback and interaction it banked on. ...[ continue reading ]

4 Ways Leveraging Big Data Returns Better Content Marketing Results

Big data plays a major role in content creation and content marketing. You have to know how each demographic group in your audience ...[ continue reading ]

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