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How to Develop Buyer Personas to Create Powerful Content
When it comes to targeting your content to the right potential customers or clients, developing buyer personas is an essential step. In fact, ...[ continue reading ]
3 Brands That Are Killing it on Social Media, and What You Can Learn F …
We all know how critical social media marketing has become, but brands still struggle to leverage networks optimally. Only around 45 percent of ...[ continue reading ]
Do You Need a Content Writer or a Copywriter?
Content writing and copywriting sound like interchangeable terms, but they're two different things that serve two distinct functions. Good content writing engages the ...[ continue reading ]
6 Expert Secrets to Make Your Social Media Posts Pop
There are lots of factors that come into play when it comes to your site's search engine rankings, but social media is becoming ...[ continue reading ]
They Don’t Like Me: How to Work with Your Content Editors
Editors play a key role in the content creation process, but sometimes working with them can be frustrating. Confusing revision requests, convoluted feedback ...[ continue reading ]
5 Reasons Content Marketing Fails
You might have crowned content as king in your marketing organization, but that doesn't mean the kingdom will be successful. Many factors contribute ...[ continue reading ]
How to Tell Freelance Content Writers What You Really Need
Having been on both sides of the complex content marketing puzzle, I've learned that what clients and project managers need isn't always clear ...[ continue reading ]
4 Companies That Are Crushing It With Content Marketing
A winning content marketing strategy can take your business to the next level. Consumers respond to content marketing because it educates, informs and ...[ continue reading ]
5 Tips to Revitalize a Lagging Content Marketing Strategy
Content marketers are getting better at the job every year. North American benchmarks posted by MarketingProfs note that almost two-thirds of B2B and ...[ continue reading ]
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