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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

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How to Build a Brand Without Creating a Riot

One of the "easy" ways to get visibility for your brand online is to piggyback a trending topic. Online marketers often leverage trending ...[ continue reading ]

Social Influencer Marketing: A Must-Have or a Waste of Time?

Adblock use is soaring. Consumer trust in advertisers is crashing. The new dilemma for marketers: How do you get your message across to ...[ continue reading ]

Research Studies Every Content Marketer Should Read in 2017

In the rapidly changing field of content marketing, it's important to stay on top of the small permutations in the marketplace that can ...[ continue reading ]

Make the Most of Shrewd Back-to-School Content Marketing This Year

It's no secret that the holiday season drives retail year-over-year, and that's true online or off. Amazon might boost its summer numbers with ...[ continue reading ]

How to Use Content Marketing Automation When You’re on Vacation

Summer has traditionally been the season for hitting the beach, running away to the mountains or just taking the phone off the hook ...[ continue reading ]

5 Promising Niche Social Media Sites You Need to Check Out Today

We all know social networking is a must-do for any brand, but are you hitting all the right online clubs? Facebook, Twitter and ...[ continue reading ]

Move Over, Mr. Patel — THIS Is How to Write an Introduction

Most blog introductions on the internet suck. They're too long, don't say anything valuable and waste what little time I don't actually have. ...[ continue reading ]

How to Perform A/B Testing Like an Expert in 5 Easy Steps

A/B testing, sometimes known as split testing, is a way to test two versions of the same thing to see which is the ...[ continue reading ]

The Secrets to Getting the Most Out of Your Social Media Infographics

Our recent post on infographics covered best practices and tips for choosing the right format to get your message across. Once you've done ...[ continue reading ]

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