Content Marketing
Product Copywriting for SEO: How to Be Sure Your eCommerce Copy Conver …
Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content ...[ continue reading ]
Are Editors Essential to Your Content Marketing Success?
Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies ...[ continue reading ]
How to Design and Implement A Local Landing Page SEO Program
How often do you go to Google to search for something like "auto mechanic in Seattle" or "pharmacy in 10019?" If you're like ...[ continue reading ]
6 Crucial Questions for Finding a Content Partner You Can Trust
Marketing is a team effort. No matter how talented your crew is, they may not have the bandwidth or the manpower to adequately ...[ continue reading ]
Thought Leadership in Content: What It Really Means
What in the world is thought leadership, really? It’s no secret that I’m a big fan of words, but what you might not ...[ continue reading ]
Content Seasonality: How Far Out Should You Plan Your Calendar?
About 42 percent of B2B marketers think their current content marketing strategy is effective. That doesn’t seem too bad until you remember that ...[ continue reading ]
3 Examples of Great Product Descriptions that Convert and Rank
With more than 350 million products listed on Amazon alone, and thousands of other competitive eCommerce businesses, product descriptions must work hard to ...[ continue reading ]
The Framing Effect: How to Positively Influence Audience Response to C …
In my past life in corporate management, a VP once told me, "How you write about metrics is almost as important as the ...[ continue reading ]
Brands Pay More But Save Big With Publish-Ready Content
Quality content production is not a simple process. If you want results in content marketing, you need top-notch content that hits the mark, ...[ continue reading ]
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