Content Marketing
Thought Leadership Central: How to Write a White Paper
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types ...[ continue reading ]
Favorite Copyediting Software of Marketers and SEOs
It's not easy crafting effective content. Even the most experienced writers can get tangled in clunky sentences, awkward phrasing and typos. The good ...[ continue reading ]
Online Marketing SOS: What is SEO Article Writing?
You're an established business with a modern website, but you don't get many visitors. Everything looks great, so why can't people find you ...[ continue reading ]
What Are the Principles of Communication?
Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by ...[ continue reading ]
45 Proofreading Tips and Tricks for Error-Free Copy
One of the best ways to boost your credibility as a writer is to deliver pristine copy. Online grammar tools and spellcheckers can ...[ continue reading ]
What “Fluff Writing” Means and How to Avoid Filler
What do cushions and badly written content have in common? Fluff — and lots of it. Meaningless and irrelevant, fluff is a fatal ...[ continue reading ]
What is Active Voice in Writing?
What is active voice in writing? What is passive voice? More importantly, why should you care? The cat ate food. The food was ...[ continue reading ]
How Using Message Maps Can Boost Your Content Creation
Sales letters, retargeting ads and email campaigns — let's face it, businesses generate a lot of content to drive customers toward a specific ...[ continue reading ]
Sales Funnel Magic: Supercharge Your Advertorials
What is an advertorial? To answer that question properly, we have to learn more about the ancient art of storytelling. Everyone loves a ...[ continue reading ]
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