3 min read
If you’ve spent time online, you’ve likely seen it at one time or another – websites that offer a free eBook in exchange for nothing more than your email address. If you have ever looked into using eBooks for small business marketing, then you have most likely heard that eBooks are a great form of […]
Rick Leach | Posted on
19 min read
Conversations about both content marketing and social media marketing continue to dominate the digital marketing landscape. However, many people still confuse the two, often mistaking one for the other. Some even treat them as identical, using both terms interchangeably. In actuality, content marketing and social media marketing are two very different disciplines. But they do […]
Rick Leach | Posted on
18 min read
Head-turning content marketing campaigns that get people excited about brands don’t simply happen. They result from thorough planning, an in-depth understanding of the target audience, and an airtight strategy for monitoring continuous progress. Tracking the right content marketing KPIs is a crucial part of that equation. But what exactly are content marketing KPIs, and what […]
Rick Leach | Posted on
17 min read
Fantastic content is the heartbeat of any successful digital marketing campaign. However, scaling content production successfully without sacrificing quality or consistency can pose a real challenge. This is especially true when your brand works with multiple copywriters and content creators to keep production flowing. Integrating well-crafted content briefs into your ongoing process helps important elements, such as […]
Rick Leach | Posted on
18 min read
Does publishing your content sometimes feel like shouting into an abyss? The truth is, even the best ideas need a push to reach their full potential. Effectively accomplishing content distribution will help you consistently connect with the right people, build authority, and achieve your marketing goals. Distribution is a powerful step of a well-constructed content […]
Rick Leach | Posted on
11 min read
The landscape of digital marketing is like one of those Zen sand art displays people love to plop on their desks. As soon as the sand settles into eye-catching lines and you get to know the picture in front of you — flip! Everything is on its head, and it’s time to recalibrate and see […]
Rick Leach | Posted on
18 min read
You can’t go far on the internet without coming across a blog, but let’s be honest: Many sites struggle to stand out in a jam-packed digital landscape. You need to understand how to start a blog that your audience will want to read — while also satisfying your business goals. The thing is, blogs aren’t […]
Rick Leach | Posted on
5 min read
Key Takeaways: Using a comma before “which” can drastically change the meaning of your sentence. Welcome, dear friend, to the labyrinth of English grammar, where the comma—that tiny little punctuation mark—can turn meanings topsy-turvy. Misplacing a comma can ignite confusion in your sentences. But fear not! I’m here to guide you through the fiery pits […]
Rick Leach | Posted on
4 min read
Key Takeaways: Hello, dear friend! Today, we’re going to delve into one of the most hotly debated issues in the realm of punctuation: when to use a comma before “and.” It’s like deciding whether pineapple belongs on pizza—everyone has an opinion. But fear not! We’ll break it down, slice by slice, to help you navigate […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.