4 min read
Numerous content marketing experts have been blogging about the New Year and making predictions on how this marketing strategy will be affected. It is no surprise that, across the board, most of these experts say bad will be the biggest pitfall for businesses in 2016. Google loves fresh content, giving better ranking to websites that consistently […]
3 min read
If you are looking to join or build your own online community, you may find yourself overwhelmed with all of the different avenues available to you. Instead of allowing yourself to be overcome by all of the online communities with no idea of how to discern one from the other, get to know the top three […]
3 min read
Anyone involved in an online community understands how important regular interaction with fellow community members really is. An important aspect of these communities is the blog. An engaging and relevant blog post acts as a cohesive element that helps community members bond, provides topics for chat and relevant to its members. Community members rely on these posts for […]
3 min read
Your content doesn’t always have to showcase your brand for your marketing campaign to see some positive results. So how exactly does someone publish great content that isn’t about themselves? Brand Content: Do Readers say Yes or No? The whole purpose of publishing information to your blog is to promote your brand. You know that and […]
3 min read
If you aren’t using episodic content for your website or blog, you may be missing out. Episodic marketing is a superior tool for generating traffic and increasing brand awareness. Defining Episodic Content and Why It Works If you’ve ever been on a Netflix binge, watching episode after episode of Grey’s Anatomy or The Walking Dead […]
2 min read
Content marketing is a struggle for many small businesses. But unless you’re wanting to trade in your first born to pay for Google Ads, content marketing is vital for any strong SEO plan. I often give people the advice “write what you know.” It’s concise, but honestly, it’s a bit of a cop out from […]
3 min read
Inconsistency is a social media serial killer. Maybe you’re great at writing and curating awesome social media posts but if you have a hard time getting even one post per day it’s time to reconsider your process. Especially if you’re producing rich content, like videos, podcasts or blog posts, your audience wants to know that they […]
4 min read
Blog posts. Website content. Reports. White papers. Grant proposals. Business plans. Sales letters. So much to write, so little time. Sound familiar? Maybe it’s time to bring in reinforcements. Hiring a freelance writer just may be the answer, but don’t take my word for it. Here are ten reasons why you should hire a freelance […]
3 min read
When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]
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