Your content doesn’t always have to showcase your brand for your marketing campaign to see some positive results. So how exactly does someone publish great content that isn’t about themselves? Brand Content: Do Readers say Yes or No? The whole purpose of publishing information to your blog is to promote your brand. You know that and […]

If you aren’t using episodic content for your website or blog, you may be missing out. Episodic marketing is a superior tool for generating traffic and increasing brand awareness. Defining Episodic Content and Why It Works If you’ve ever been on a Netflix binge, watching episode after episode of Grey’s Anatomy or The Walking Dead […]

Content marketing is a struggle for many small businesses. But unless you’re wanting to trade in your first born to pay for Google Ads, content marketing is vital for any strong SEO plan. I often give people the advice “write what you know.” It’s concise, but honestly, it’s a bit of a cop out from […]

Blog posts. Website content. Reports. White papers. Grant proposals. Business plans. Sales letters. So much to write, so little time. Sound familiar? Maybe it’s time to bring in reinforcements. Hiring a freelance writer just may be the answer, but don’t take my word for it. Here are ten reasons why you should hire a freelance […]

When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]

For a fledgling ecommerce company, building the kind of content necessary to grow an online reputation can seem daunting, especially if writing isn’t your strong suit. Between website content, blog posts, social media posts, and product descriptions, it’s easy to feel like you can’t surpass the roadblocks that can arise on a quest for quality […]

So… Anyone Can Be a Copywriter? I’m often asked by friends whether they could be a successful copywriter. My response is always a resounding “Definitely!” Why? The Truth of Copywriting The achievement of successful copywriters has become diluted over the years. This is in part a result of massive increases in internet access across the world. […]

Great content is all the rage for SEO and Marketing professionals right now, and for good reason. Having quality writing online, whether it’s on your website, blog, or someone else’s blog, could help boost your rankings and traffic. Of course, writing content that people want to read is easier said than done. With these ideas, […]