Drew Berger
Drew holds a degree in Political Science with a minor in Economics. He has experience writing in the areas of politics, economics, sports and sports business, and product descriptions. He always strives to produce unique content within a given deadline at a high level of quality.
4 Ways Bad Content Can Hurt Your Marketing ROI
The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog ...[ continue reading ]
4 Tips For New Freelance Writers To Hit the Ground Running
For a new freelance writer, it can seem like a significant risk to leave traditional structure to carve out a career on your ...[ continue reading ]
Brick and Mortar vs Ecommerce: What Should You Emphasize?
Since the conception of online commerce giants like Amazon and Etsy, we've seen hastily-made predictions that the rise in digital shopping is the ...[ continue reading ]
Is it Viable to Pursue Long Form Content?
You've probably heard conversation about the decrease in human attention span, but to what extent is the damage? In 2015, research was published ...[ continue reading ]
3 Reasons Why Buyer Personas Are Key for Marketers
Savvy marketers take the time to create and adopt buyer personas as a key part of their marketing strategy. These profiles capture information ...[ continue reading ]
What Is Serial Content and How Can It Benefit Me?
In the world of content marketing strategies, one in particular is underemployed and misunderstood: serial content. The ability to break content down into ...[ continue reading ]
3 Ways to Make Sure Your Website Evolves
Many business owners may view their online presence as a static state: once you build an effective website, the emphasis is no longer ...[ continue reading ]
How Can Amazon and Etsy Help New Ecommerce Brands?
Earlier this week, my attention was brought to a Huffington Post blog concerning the use of third-party retailers like Amazon and Etsy to ...[ continue reading ]
3 Ways to Get the Most Out of an Online Community
Many organizations have found that integrating their business with an online community can drive interest in their content and products. Whether the community ...[ continue reading ]