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How to Build Character that Builds Your Business

While reputation is what others think of you, it's your character that defines who you are as a business and what image you ...[ continue reading ]

Using Honest Customer Reviews to Boost Sales

An investigation conducted by New York officials recently uncovered some shady business practices involving online reviews. Operation Clean Turf resulted in thousands of ...[ continue reading ]

How to Develop a Viral “Hook” for Your Brand

While the way you reach most of your customers these days has changed, there are some constants of marketing that are truly timeless. ...[ continue reading ]

Small Business Secret Weapon: Content Curation (with 4 Tools)

Content is the best secret weapon a small business has when competing with the big guys. Contrary to what you may think, coming ...[ continue reading ]

Is Your Content Annoying?

The last thing you want to do is annoy your intended audience with your online marketing efforts. Even if your business is great ...[ continue reading ]

Fall 2013 Online Marketing Trends

Now is the time to take a look at some of the marketing trends generating some buzz for the fall of 2013, especially ...[ continue reading ]

Affiliate Marketing 101: 8 Reasons to Get Started

Often overlooked, affiliate marketing can be an effective way to team up with a business by promoting their products on your website, blog ...[ continue reading ]

6 Ways to Get More from Your How-To Content

How-to content, those instructional videos or slideshow presentations that demonstrate real world uses for your products or services while displaying your industry know-how, ...[ continue reading ]

5 Email Marketing Tactics You Need to Use

Having email problems? Before throwing in the towel on your email marketing efforts, it might be time to re-evaluate your strategy and make ...[ continue reading ]