{"id":6312,"date":"2014-12-07T05:00:33","date_gmt":"2014-12-07T05:00:33","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=6312"},"modified":"2025-04-29T13:07:42","modified_gmt":"2025-04-29T13:07:42","slug":"duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader","status":"publish","type":"post","link":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/","title":{"rendered":"Duplicate vs. Fresh SEO Content &#8211; Advice From Google&#8217;s Webspam Team Leader"},"content":{"rendered":"<p>\n\t<img loading=\"lazy\" decoding=\"async\" alt=\"Duplicate vs. Fresh SEO Content - Advice From Google's Webspam Team Leader\" class=\"alignright size-medium wp-image-6357\" height=\"267\" src=\"https:\/\/s3.amazonaws.com\/crowdcontent\/crowdblog\/SEO-content-2-300x267.jpg\" width=\"300\" \/>\n<\/p>\n<p>\n\tWhen it comes to website content, fresh is best. Scraped or auto-generated content is just a big ole&#39; waste of time, money and resources.\n<\/p>\n<p>\n\tSays who? Matt Cutts, the leader of Google&#39;s own Webspam team, that&#39;s who.\n<\/p>\n<p>\n\tIn one of his recent <a href=\"http:\/\/www.searchenginejournal.com\/guide-content-curation-seo\/80773\/\">YouTube Q &amp; A sessions<\/a>, Cutts answers the question of whether or not it&#39;s useful to re-post content (including press releases, blog posts and articles) from other sites.\n<\/p>\n<p>\n\tThe short answer? No.\n<\/p>\n<p>\n\tGoogle has made their mission clear from the get-go &#8211; they&#39;re dedicated to &quot;<a href=\"http:\/\/www.google.com\/about\/\">providing the best user experience possible<\/a>&quot;, and to that end, the search engine giant is constantly &#39;tweaking&#39; their algorithms.\n<\/p>\n<p>\n\tAccording to Cutts, &quot;Google focuses on high quality content&quot; by focusing on 3 main factors:\n<\/p>\n<ul>\n<li>\n\t\t&quot;Discretion&quot;\n\t<\/li>\n<li>\n\t\t&quot;Curation&quot;\n\t<\/li>\n<li>\n\t\t&quot;Content&quot;\n\t<\/li>\n<\/ul>\n<p>\n\tCutts explains that marketers, website owners and businesses who want to make the most of their SEO content marketing strategies should look at:\n<\/p>\n<ul>\n<li>\n\t\tWhy would users want to return to my website?\n\t<\/li>\n<li>\n\t\tWhat value am I providing visitors with each piece of content on my website?\n\t<\/li>\n<\/ul>\n<p>\n\tHe uses the <a href=\"http:\/\/www.nytimes.com\/\">NY Times<\/a> as a cystal-clear example of a website that, in Google&#39;s eyes, does everything right when it comes to content creation, discretion and curation.\n<\/p>\n<p>\n\t<strong>What&#39;s So Wrong With Duplicate SEO Content?<\/strong>\n<\/p>\n<p>\n\tAccording to Cutts, &quot;It&#39;s probably not worth just having automatically generated stuff that could be duplicate content&quot;.\n<\/p>\n<p>\n\tThat&#39;s right. Sourcing and posting auto-generated RRS feeds, passed-around press releases and scraped content is at best, a waste of time, money and resources.\n<\/p>\n<p>\n\tAnd if you really go all-out with recycled content, you run the risk of being <a href=\"http:\/\/searchengineland.com\/google-scraper-tool-185532\">reported directly to Google<\/a> by virtually anyone who&#39;s online.\n<\/p>\n<p>\n\tIt&#39;s time to stop scraping for content and start creating your own, high-quality SEO content &#8211; or <a href=\"\/services\/seo-content\">hire the pros<\/a> to do it for you!\n<\/p>\n<p>\n\tAfter all, while Cutts doesn&#39;t claim that Google has any plans to penalize sites with non-malicious <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66359?hl=en\">duplicate content<\/a>, he&#39;s perfectly clear when he states &quot;&quot;<em>Why not just concentrate on the good stuff<\/em>&quot;? Indeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to website content, fresh is best. Scraped or auto-generated content is just a big ole&#39; waste of time, money and resources. Says who? Matt Cutts, the leader of Google&#39;s own Webspam team, that&#39;s who. In one of his recent YouTube Q &amp; A sessions, Cutts answers the question of whether or not [&hellip;]<\/p>\n","protected":false},"author":200,"featured_media":6357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-6312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Duplicate vs. Fresh SEO Content - Advice From Google&#039;s Webspam Team Leader<\/title>\n<meta name=\"description\" content=\"Looking for SEO content tips? 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Here&#039;s what Matt Cutts from Google&#039;s Webspam team says about the difference between original and auto-generated web content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/\" \/>\n<meta property=\"og:site_name\" content=\"Stellar Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.youtube.com\/@getstellarcontent\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-07T05:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T13:07:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/SEO-content-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"574\" \/>\n\t<meta property=\"og:image:height\" content=\"511\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Drew Davis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Drew Davis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/\"},\"author\":{\"name\":\"Drew Davis\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/e9915e9e3820930c9ae3fa6ff005f4d8\"},\"headline\":\"Duplicate vs. Fresh SEO Content &#8211; Advice From Google&#8217;s Webspam Team Leader\",\"datePublished\":\"2014-12-07T05:00:33+00:00\",\"dateModified\":\"2025-04-29T13:07:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/SEO-content-2.jpg\",\"articleSection\":[\"Content Marketing\",\"SEO\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/\",\"name\":\"Duplicate vs. Fresh SEO Content - Advice From Google's Webspam Team Leader\",\"isPartOf\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/duplicate-vs-fresh-seo-content-advice-googles-webspam-team-leader\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/SEO-content-2.jpg\",\"datePublished\":\"2014-12-07T05:00:33+00:00\",\"dateModified\":\"2025-04-29T13:07:42+00:00\",\"description\":\"Looking for SEO content tips? 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