{"id":40589,"date":"2026-06-26T21:24:50","date_gmt":"2026-06-26T21:24:50","guid":{"rendered":"https:\/\/www.stellarcontent.com\/blog\/?p=40589"},"modified":"2026-06-26T21:24:50","modified_gmt":"2026-06-26T21:24:50","slug":"fintech-content-marketing","status":"publish","type":"post","link":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/","title":{"rendered":"Fintech Content Marketing: A Practical Guide to Ranking, Trust, and Review-Ready Content\u00a0\u00a0"},"content":{"rendered":"\n<p>Fintech content marketing has to do more than pull traffic.<\/p>\n\n\n\n<p>It has to explain a complicated product, win over a skeptical buyer, rank in search, and move someone toward a next step. All without writing a single claim the company can&#8217;t defend.<\/p>\n\n\n\n<p>That&#8217;s a higher bar than most B2B content clears.<\/p>\n\n\n\n<p>In most industries, a vague benefit line is just lazy copy. In fintech, the wrong sentence can become a legal problem. A regulatory problem. A genuinely awkward conversation with your compliance team.<\/p>\n\n\n\n<p>So here&#8217;s the tension behind every good fintech content strategy: The content has to move fast enough to compete and carefully enough that buyers, reviewers, and your own legal team trust what it says.<\/p>\n\n\n\n<p>Move too slow and you lose the SERP. Move too fast and you ship a claim you regret.<\/p>\n\n\n\n<p>Welcome to the genre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is fintech content marketing?<\/strong><\/h2>\n\n\n\n<p>Fintech content marketing is the planning, creation, distribution, and upkeep of content for financial technology companies.<\/p>\n\n\n\n<p>That covers a lot: educational guides, product explainers, comparison pages, research reports, case studies, calculators, newsletters, sales enablement, thought leadership.<\/p>\n\n\n\n<p>The format changes, but the job rarely does. Help a buyer understand a financial product, figure out whether it fits, and decide whether to take the next step.<\/p>\n\n\n\n<p>Simple enough. Then fintech makes it hard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How is fintech content marketing different from general B2B content?<\/strong><\/h2>\n\n\n\n<p>Because the claims carry real risk, the products usually need real explanation, and the content has to satisfy three audiences before it does anything useful.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Audience<\/strong><\/td><td><strong>What they need from the content<\/strong><\/td><\/tr><tr><td>Buyers<\/td><td>Clear education, product relevance, risk boundaries, and enough confidence to take the next step<\/td><\/tr><tr><td>Search systems<\/td><td>Crawlable structure, direct answers, clear entities, and useful coverage of the topic<\/td><\/tr><tr><td>Internal reviewers<\/td><td>Claims, sources, disclosures, and product details they can evaluate without rebuilding the argument from scratch<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>In a lot of B2B content, you can lean on broad benefit language, fuzzy comparisons, and a light review pass. Nobody loves vague copy, but it rarely blows up.<\/p>\n\n\n\n<p>Fintech doesn&#8217;t give you that slack.<\/p>\n\n\n\n<p>Take a line like &#8220;our platform keeps you compliant with AML requirements.&#8221; That&#8217;s not ordinary product copy. It might need product backup, jurisdictional context, a clearer explanation of what the platform actually does, and a check on whether it just implied your customer is off the hook for an obligation they still own.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"500\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-19-620x500.avif\" alt=\"Annotated fintech marketing claim showing how phrases like \u201cplatform,\u201d \u201ckeeps you compliant,\u201d and \u201cAML requirements\u201d can create compliance risk.\" class=\"wp-image-40590\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-19-620x500.avif 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-19-320x258.avif 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-19-768x619.avif 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-19-730x588.avif 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-19.avif 1397w\" sizes=\"auto, (max-width: 620px) 320px, 620px\" \/><\/figure>\n\n\n\n<p>See the problem? One sentence, four landmines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A fraud-risk claim may need qualifying.<\/li>\n\n\n\n<li>A product page can create exposure when it implies the tool satisfies an obligation the customer still owns.<\/li>\n\n\n\n<li>An educational article can drift into advice when it tells readers what to do without enough context.<\/li>\n\n\n\n<li>A case study can become a performance-claim problem when an atypical result sounds typical.<\/li>\n<\/ul>\n\n\n\n<p>That&#8217;s why generic B2B shortcuts fall apart here. The cost of a wrong claim is higher, the review path is heavier, and your buyer needs more certainty before they move.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What fintech buyers need before they trust the next step<\/strong><\/h2>\n\n\n\n<p>Fintech buyers need content that lowers uncertainty before it asks them to act.<\/p>\n\n\n\n<p>They&#8217;re not just asking whether your product sounds useful. They&#8217;re asking whether they can <a href=\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/financial-services-content-marketing\/\">trust it inside a financial workflow<\/a> they&#8217;re personally accountable for.<\/p>\n\n\n\n<p>That&#8217;s a different question. And it&#8217;s being asked early. <a href=\"https:\/\/www.responsive.io\/blog\/2025-b2b-buyer-decisions-report\">90% of B2B buyers research before they ever talk to a vendor<\/a>. In fintech, where the product might touch money movement, fraud exposure, onboarding, underwriting, or data security, that research has to do more than spark interest. It has to answer the hard questions.<\/p>\n\n\n\n<p>Questions like these:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Buyer question<\/strong><\/td><td><strong>Content job<\/strong><\/td><\/tr><tr><td>What problem does this solve?<\/td><td>Define the pain clearly and tie it to a real workflow<\/td><\/tr><tr><td>How does the product work?<\/td><td>Explain the process without hiding behind vague platform language<\/td><\/tr><tr><td>What are the limits?<\/td><td>Clarify conditions, assumptions, exclusions, and customer responsibilities<\/td><\/tr><tr><td>Can I trust this company?<\/td><td>Show expertise, accuracy, transparency, and proof<\/td><\/tr><tr><td>What will my internal team ask?<\/td><td>Prepare the buyer for legal, compliance, product, finance, IT, or executive scrutiny<\/td><\/tr><tr><td>What should I do next?<\/td><td>Give a clear next step that fits how ready the reader actually is<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The article that answers a buyer&#8217;s real question clearly is usually the same article that gives them the confidence to act. You don&#8217;t have to choose between ranking and converting. Good fintech content does both, or it isn&#8217;t good fintech content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to choose fintech content formats<\/strong><\/h2>\n\n\n\n<p>The right format depends on one thing \u2014 what your buyer is actually trying to understand.<\/p>\n\n\n\n<p>Some questions need a definition. Others need a workflow walkthrough, a comparison, a proof point, or a calculator they can actually use.<\/p>\n\n\n\n<p>Take a buyer researching fraud detection. At different moments they might need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An educational guide to understand common fraud signals<\/li>\n\n\n\n<li>A product explainer to see how detection actually works<\/li>\n\n\n\n<li>A comparison page to weigh different approaches<\/li>\n\n\n\n<li>A case study to watch someone solve their exact problem<\/li>\n\n\n\n<li>An FAQ or calculator for the practical implementation questions<\/li>\n<\/ul>\n\n\n\n<p>Same topic. Five different needs.<\/p>\n\n\n\n<p>Here&#8217;s a quick map of formats and where each one earns its keep:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Format<\/strong><\/td><td><strong>Best use<\/strong><\/td><td><strong>Review caution<\/strong><\/td><\/tr><tr><td>Educational guides<\/td><td>Define categories, explain buyer problems, clarify decisions<\/td><td>Avoid drifting into advice or unsupported recommendations<\/td><\/tr><tr><td>Explainers<\/td><td>Make complex products, workflows, or processes easier to understand<\/td><td>Keep definitions and claims scoped<\/td><\/tr><tr><td>Product\/process pages<\/td><td>Explain onboarding, integrations, controls, and workflows<\/td><td>Avoid overstating outcomes or compliance coverage<\/td><\/tr><tr><td>Research and benchmarks<\/td><td>Add original value and market context<\/td><td>Separate data, interpretation, and claims<\/td><\/tr><tr><td>Thought leadership<\/td><td>Establish a clear point of view<\/td><td>Support claims that imply market, regulatory, or performance conclusions<\/td><\/tr><tr><td>Case studies and testimonials<\/td><td>Show proof and buyer relevance<\/td><td>Review performance, endorsement, rating, and outcome language<\/td><\/tr><tr><td>Calculators and FAQs<\/td><td>Answer practical buyer questions<\/td><td>Scope assumptions, limitations, and eligibility clearly<\/td><\/tr><tr><td>Webinars and video<\/td><td>Explain complex ideas with expert context<\/td><td>Review scripts, claims, disclosures, and repurposed clips<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Match depth to risk, not to a word count target<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"500\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-20-620x500.avif\" alt=\"Quadrant chart showing that fintech content depth should increase with buyer risk, regulatory risk, and product complexity.\" class=\"wp-image-40591\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-20-620x500.avif 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-20-320x258.avif 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-20-768x619.avif 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-20-730x588.avif 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-20.avif 1397w\" sizes=\"auto, (max-width: 620px) 320px, 620px\" \/><\/figure>\n\n\n\n<p>Simple topics get simple content. Complex fintech products usually can&#8217;t.<\/p>\n\n\n\n<p>Some products need more explanation because the buyer isn&#8217;t only asking what the tool does. They&#8217;re asking whether it fits their risk model, their compliance process, their tech stack, their approval chain.<\/p>\n\n\n\n<p>That&#8217;s especially true for anything touching payments, lending, fraud detection, banking infrastructure, compliance workflows, or embedded finance.<\/p>\n\n\n\n<p>Higher buyer risk pulls depth up. Higher product complexity pulls it up too. But depth isn&#8217;t word count:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A simple product in a high-risk category might need a short, carefully qualified piece.<\/li>\n\n\n\n<li>A complex product in a low-risk category might need a long, patient explainer.<\/li>\n\n\n\n<li>A comparison page usually needs more nuance than a glossary entry, because the buyer is closer to a decision.<\/li>\n<\/ul>\n\n\n\n<p>Chasing word count is how you end up with 2,000 words that answer nothing.<\/p>\n\n\n\n<p>The real standard is coverage sufficiency: enough depth to answer the real question, support the claims, and give a reviewer a clear path through the evidence. Which is also why &#8220;what is KYC?&#8221; doesn&#8217;t deserve a generic definition dump:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weak: a textbook definition of KYC.<\/li>\n\n\n\n<li>Stronger: explain KYC, the related terms, the buyer&#8217;s actual responsibilities, and where technology supports the workflow without claiming to satisfy every obligation.<\/li>\n<\/ul>\n\n\n\n<p>One might rank for a week. The other earns trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The fintech format advantage most teams waste<\/strong><\/h3>\n\n\n\n<p>Now the fun part.<\/p>\n\n\n\n<p>General content wisdom says don&#8217;t push your product in informational content. Keep the blog educational, keep the sales pitch out of it.<\/p>\n\n\n\n<p>Good rule. Fintech is the exception.<\/p>\n\n\n\n<p>In fintech, nearly every topic ties back to the product somehow. So the product becomes the best illustration of the subject, not an interruption of it. You can teach a concept and show exactly how it plays out in the tool, with screenshots, real workflows, and practical tips, and it won&#8217;t read as a pitch. It reads as useful.<\/p>\n\n\n\n<p>It\u2019s a hybrid: part informational, part how-to, part product guide, and somehow not salesy.<\/p>\n\n\n\n<p>The catch? It only works when the content is written by someone who actually knows the product. We&#8217;ve had fintech and SaaS clients hand our writers free accounts and product training for exactly this reason. Content written by someone who&#8217;s used the tool reads like it. Content written from a spec sheet reads like that too.<\/p>\n\n\n\n<p>Earn the screenshots. Don&#8217;t force them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"500\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-22-620x500.avif\" alt=\"Side-by-side comparison of a generic KYC explainer and a product-informed explainer with workflow context and buyer guidance.\" class=\"wp-image-40593\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-22-620x500.avif 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-22-320x258.avif 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-22-768x619.avif 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-22-730x588.avif 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-22.avif 1397w\" sizes=\"auto, (max-width: 620px) 320px, 620px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to handle claims, proof, and compliance-sensitive language<\/strong><\/h2>\n\n\n\n<p>This is what separates fintech content that survives from fintech content that gets a furious email from legal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Know when a sentence stops being marketing copy<\/strong><\/h3>\n\n\n\n<p>You don&#8217;t need to turn your marketing team into compliance counsel. You do need them to notice when a sentence quietly becomes something a qualified reviewer has to weigh in on.<\/p>\n\n\n\n<p>The usual triggers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product claims about what the tool does<\/li>\n\n\n\n<li>Performance claims about outcomes or results<\/li>\n\n\n\n<li>Comparisons, testimonials, endorsements, or ratings<\/li>\n\n\n\n<li>Educational claims edging toward advice<\/li>\n\n\n\n<li>Any mention of KYC, AML, CIP, CDD, fraud, lending, investing, insurance, or payments<\/li>\n\n\n\n<li>Claims about risk reduction, security, compliance, approval, eligibility, or anything that smells like a guarantee<\/li>\n<\/ul>\n\n\n\n<p>Flag these early. Don&#8217;t let them hide in the draft until final review, where they cost the most to fix.<\/p>\n\n\n\n<p>And remember: Claims can be completely accurate and still mislead if it&#8217;s incomplete or stripped of context. That&#8217;s the whole point of FINRA&#8217;s guidance that communications be <a href=\"https:\/\/www.finra.org\/rules-guidance\/guidance\/reports\/2026-finra-annual-regulatory-oversight-report\/communication-with-public\">fair and balanced and not mislead investors<\/a>. Accurate isn&#8217;t the finish line. Fair and balanced is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make your benefit claims survivable<\/strong><\/h3>\n\n\n\n<p>Benefit claims aren&#8217;t banned. They just have to be accurate, scoped, and something you can back up.<\/p>\n\n\n\n<p>Your product might reduce manual work, speed up a workflow, surface certain risks, or support a compliance process. All fair game. The trouble starts when the language hardens into a promise.<\/p>\n\n\n\n<p>Watch the move:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Risky: &#8220;Eliminate fraud risk.&#8221;<\/li>\n\n\n\n<li>Safer: &#8220;Help teams identify signals that may indicate fraud.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>The second one still sells. It just doesn&#8217;t promise to erase a risk no product can erase in every situation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"430\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-23-620x430.avif\" alt=\"Three-step claim revision graphic showing \u201cEliminate fraud risk\u201d edited into the safer claim \u201cHelp teams identify signals that may indicate fraud.\u201d\" class=\"wp-image-40594\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-23-620x430.avif 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-23-320x222.avif 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-23-768x532.avif 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-23-730x506.avif 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-23.avif 1506w\" sizes=\"auto, (max-width: 620px) 320px, 620px\" \/><\/figure>\n\n\n\n<p>Same discipline for time savings, cost savings, approval rates, chargebacks, and onboarding speed. If the outcome depends on the customer&#8217;s setup, volume, data quality, or jurisdiction, don&#8217;t imply a universal result.<\/p>\n\n\n\n<p>And some terms simply demand more care:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Supports AML workflows&#8221; is not &#8220;keeps you compliant.&#8221;<\/li>\n\n\n\n<li>&#8220;Helps collect customer information&#8221; is not &#8220;satisfies CIP requirements.&#8221;<\/li>\n\n\n\n<li>&#8220;Flags unusual activity&#8221; is not &#8220;prevents financial crime.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>You can still be clear. You can still be persuasive. You just have to be precise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where AI helps, and where it might hurt you<\/strong><\/h3>\n\n\n\n<p>AI can move fintech content faster. Organizing source material, summarizing product notes, drafting first passes, repurposing approved content, flagging possible unsupported claims. Real, useful work.<\/p>\n\n\n\n<p>But there are no magic bullets. (You&#8217;ve seen the miracle prompts on LinkedIn. Ignore them.)<\/p>\n\n\n\n<p>The problem in fintech isn&#8217;t that AI writes badly. It&#8217;s that AI writes <em>confidently<\/em>. The bad draft doesn&#8217;t look bad. It uses the right terms, sounds polished, even cites something plausible.<\/p>\n\n\n\n<p>Then you look closer and find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hallucinated stats<\/li>\n\n\n\n<li>Fabricated or misattributed citations<\/li>\n\n\n\n<li>Confidently wrong regulatory claims<\/li>\n\n\n\n<li>Stale figures presented as current<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"500\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-24-620x500.avif\" alt=\"Annotated AI-assisted fintech draft with reviewer flags for unverified stats, citation mismatch, overconfident regulatory claims, and stale figures.\" class=\"wp-image-40595\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-24-620x500.avif 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-24-320x258.avif 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-24-768x619.avif 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-24-730x588.avif 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-24.avif 1397w\" sizes=\"auto, (max-width: 620px) 320px, 620px\" \/><\/figure>\n\n\n\n<p>For most non-YMYL content, you can catch that on a casual read. For fintech, that list is kryptonite. A confidently wrong AML claim isn&#8217;t a typo. It&#8217;s liability.<\/p>\n\n\n\n<p>So AI accelerates. It doesn&#8217;t approve. A human still owns what the company is willing to say.<\/p>\n\n\n\n<p>The deeper build, getting AI into your workflow without these failures, lives in our guides on <a href=\"https:\/\/www.stellarcontent.com\/blog\/ai-content-creation\/ai-content-governance\/\">AI content governance<\/a> and the <a href=\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/ai-content-production-workflow\/\">AI content production workflow<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Build review into the process, in the right order<\/strong><\/h3>\n\n\n\n<p>Here&#8217;s something most teams get backward.<\/p>\n\n\n\n<p>In a lot of industries, marketing sign-off is enough. Fintech rarely lets you off that easy. A single piece might run through marketing, then brand, then product, then legal.<\/p>\n\n\n\n<p>That&#8217;s a long chain. The order matters more than the length.<\/p>\n\n\n\n<p>Run it in this sequence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing and brand first.<\/strong> These passes often reshape positioning, structure, and voice. Lock that layer before anyone vets final claim language.\u00a0<\/li>\n\n\n\n<li><strong>Product next.<\/strong> Product corrections change <em>what&#8217;s being claimed<\/em>. No point having legal bless a claim that&#8217;s about to change.<\/li>\n\n\n\n<li><strong>Legal last.<\/strong> Legal signs off on the published claims. Those claims need to be final by the time they land on legal&#8217;s desk.<\/li>\n<\/ul>\n\n\n\n<p>Why this order? Because review is attention management, not bureaucracy. Spend the cheap, mutable passes first. Save the expensive, authoritative one for locked text. Run legal early and every later edit either forces a re-review or ships unvetted.&nbsp;<\/p>\n\n\n\n<p>One is costly. The other is risky. Neither is good.<\/p>\n\n\n\n<p>In practice, this layering holds up. We rarely hand straight to a client&#8217;s compliance team. We gate content through our own QA, then the client runs their marketing-side review before it moves on to product, legal, or brand. The point isn&#8217;t who sits in the chain. It&#8217;s that the chain runs in an order that protects the most expensive sign-off.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"500\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-25-620x500.avif\" alt=\"Review packet diagram showing a fintech draft supported by a claim log, source excerpt, product note, screenshot reference, and disclosure cue.\" class=\"wp-image-40596\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-25-620x500.avif 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-25-320x258.avif 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-25-768x619.avif 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-25-730x588.avif 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-25.avif 1397w\" sizes=\"auto, (max-width: 620px) 320px, 620px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common fintech content marketing mistakes to avoid<\/strong><\/h2>\n\n\n\n<p>Most fintech content problems aren&#8217;t writing problems. They&#8217;re planning, ownership, or scoping problems that show up later wearing a writing costume.<\/p>\n\n\n\n<p>The usual suspects:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Mistake<\/strong><\/td><td><strong>Why it causes problems<\/strong><\/td><\/tr><tr><td>Planning only around keywords<\/td><td>The article may rank but fail to answer the buyer&#8217;s real question<\/td><\/tr><tr><td>Treating review as final proofreading<\/td><td>Reviewers reconstruct intent, sources, and claim support after the draft is done<\/td><\/tr><tr><td>Using generic B2B benefit language<\/td><td>Ordinary software claims quietly become unsupported fintech claims<\/td><\/tr><tr><td>Letting AI repurpose content without review<\/td><td>Each version can shift the claim enough to create a new risk<\/td><\/tr><tr><td>Loading docs into AI and assuming the model &#8220;knows&#8221; them<\/td><td>Retrieval can miss the caveat, limit, or context that kept the claim accurate<\/td><\/tr><tr><td>Giving reviewers messy handoffs<\/td><td>Expensive reviewers burn attention on cleanup instead of the calls only they can make<\/td><\/tr><tr><td>Publishing without a maintenance owner<\/td><td>Product details, regulatory references, rates, screenshots, and links go stale<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Notice the pattern? None of these get fixed by writing harder. They get fixed by putting friction where it belongs, earlier.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"500\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-21-620x500.avif\" alt=\"Claim drift graphic showing an approved AML workflow claim becoming riskier as it is repurposed into social, sales, and ad copy.\" class=\"wp-image-40592\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-21-620x500.avif 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-21-320x258.avif 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-21-768x619.avif 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-21-730x588.avif 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-21.avif 1397w\" sizes=\"auto, (max-width: 620px) 320px, 620px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Build fintech content that holds up to buyer and reviewer scrutiny<\/strong><\/h2>\n\n\n\n<p>Fintech content has to do more than fill a calendar or chase a keyword.<\/p>\n\n\n\n<p>It has to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explain a complex product clearly<\/li>\n\n\n\n<li>Answer the questions buyers are actually asking<\/li>\n\n\n\n<li>Hand reviewers something they can evaluate without rebuilding the evidence trail<\/li>\n<\/ul>\n\n\n\n<p>Rank, educate, convert, and survive review. That&#8217;s the job.<\/p>\n\n\n\n<p>That&#8217;s also where a <a href=\"https:\/\/www.stellarcontent.com\/financial-writing\/\">structured fintech content marketing program<\/a> can help: strategy, briefs, sourcing, writing, editing, review prep, and ongoing updates, all working together so the content ranks, converts, and still holds up six months after you hit publish.<\/p>\n\n\n\n<p>Move fast. Just don&#8217;t ship a sentence you can&#8217;t defend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fintech content marketing has to do more than pull traffic. It has to explain a complicated product, win over a skeptical buyer, rank in search, and move someone toward a next step. All without writing a single claim the company can&#8217;t defend. That&#8217;s a higher bar than most B2B content clears. In most industries, a [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":40597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_yoast_wpseo_title":"Fintech Content Marketing | Build Trust and Reduce Risk | Stellar","_yoast_wpseo_metadesc":"Learn how to create fintech content that ranks in search, earns buyer trust, supports AI workflows, and survives review.","_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_aioseo_title":"","_aioseo_description":"","_metasync_seo_title":"","_metasync_seo_desc":"","_metasync_breadcrumb_title":"","_metasync_primary_category":0,"_metasync_primary_product_cat":0,"_metasync_otto_disabled":"","_metasync_hreflang":"","_metasync_plugin_sync_ts":"","_metasync_robots_advanced":"","footnotes":""},"categories":[1],"tags":[383,374,382,381],"class_list":["post-40589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-compliance","tag-content-operations","tag-fintech-content","tag-fintech-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fintech Content Marketing | Build Trust and Reduce Risk | Stellar<\/title>\n<meta name=\"description\" content=\"Learn how to create fintech content that ranks in search, earns buyer trust, supports AI workflows, and survives review.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fintech Content Marketing | Build Trust and Reduce Risk | Stellar\" \/>\n<meta property=\"og:description\" content=\"Learn how to create fintech content that ranks in search, earns buyer trust, supports AI workflows, and survives review.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Stellar Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.youtube.com\/@getstellarcontent\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"1801\" \/>\n\t<meta property=\"og:image:height\" content=\"873\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rick Leach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Leach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/\"},\"author\":{\"name\":\"Rick Leach\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/712e643b7d607315897215edeea160fd\"},\"headline\":\"Fintech Content Marketing: A Practical Guide to Ranking, Trust, and Review-Ready Content\u00a0\u00a0\",\"datePublished\":\"2026-06-26T21:24:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/\"},\"wordCount\":2475,\"publisher\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif\",\"keywords\":[\"compliance\",\"content operations\",\"fintech content\",\"fintech content marketing\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/\",\"name\":\"Fintech Content Marketing | Build Trust and Reduce Risk | Stellar\",\"isPartOf\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif\",\"datePublished\":\"2026-06-26T21:24:50+00:00\",\"description\":\"Learn how to create fintech content that ranks in search, earns buyer trust, supports AI workflows, and survives review.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#primaryimage\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif\",\"contentUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif\",\"width\":1801,\"height\":873,\"caption\":\"Two fintech content reviewers examine printed drafts, source notes, and a laptop workflow during an editorial review meeting.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.stellarcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fintech Content Marketing: A Practical Guide to Ranking, Trust, and Review-Ready Content\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/\",\"name\":\"Stellar\",\"description\":\"Stellar Advice You Can Actually Use\",\"publisher\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stellarcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\",\"name\":\"Stellar\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png\",\"contentUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png\",\"width\":2292,\"height\":2292,\"caption\":\"Stellar\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.youtube.com\/@getstellarcontent\",\"https:\/\/www.linkedin.com\/company\/getstellarcontent\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/712e643b7d607315897215edeea160fd\",\"name\":\"Rick Leach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RickLeach-320x320.jpg\",\"contentUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RickLeach-320x320.jpg\",\"caption\":\"Rick Leach\"},\"description\":\"Rick is the VP of Content Operations at Stellar, overseeing content production and strategy for Stellar's clients. A U.S. Navy veteran and former e-commerce entrepreneur, Rick lives on Florida\u2019s Gulf Coast.\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/author\/rick-leach\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fintech Content Marketing | Build Trust and Reduce Risk | Stellar","description":"Learn how to create fintech content that ranks in search, earns buyer trust, supports AI workflows, and survives review.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Fintech Content Marketing | Build Trust and Reduce Risk | Stellar","og_description":"Learn how to create fintech content that ranks in search, earns buyer trust, supports AI workflows, and survives review.","og_url":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/","og_site_name":"Stellar Blog","article_publisher":"https:\/\/www.youtube.com\/@getstellarcontent","og_image":[{"width":1801,"height":873,"url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif","type":"image\/png"}],"author":"Rick Leach","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rick Leach","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#article","isPartOf":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/"},"author":{"name":"Rick Leach","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/712e643b7d607315897215edeea160fd"},"headline":"Fintech Content Marketing: A Practical Guide to Ranking, Trust, and Review-Ready Content\u00a0\u00a0","datePublished":"2026-06-26T21:24:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/"},"wordCount":2475,"publisher":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif","keywords":["compliance","content operations","fintech content","fintech content marketing"],"articleSection":["Content Marketing"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/","url":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/","name":"Fintech Content Marketing | Build Trust and Reduce Risk | Stellar","isPartOf":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif","datePublished":"2026-06-26T21:24:50+00:00","description":"Learn how to create fintech content that ranks in search, earns buyer trust, supports AI workflows, and survives review.","breadcrumb":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#primaryimage","url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif","contentUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2026\/06\/image-26.avif","width":1801,"height":873,"caption":"Two fintech content reviewers examine printed drafts, source notes, and a laptop workflow during an editorial review meeting."},{"@type":"BreadcrumbList","@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/fintech-content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.stellarcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Fintech Content Marketing: A Practical Guide to Ranking, Trust, and Review-Ready Content\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.stellarcontent.com\/blog\/#website","url":"https:\/\/www.stellarcontent.com\/blog\/","name":"Stellar","description":"Stellar Advice You Can Actually Use","publisher":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stellarcontent.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.stellarcontent.com\/blog\/#organization","name":"Stellar","url":"https:\/\/www.stellarcontent.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png","contentUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png","width":2292,"height":2292,"caption":"Stellar"},"image":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.youtube.com\/@getstellarcontent","https:\/\/www.linkedin.com\/company\/getstellarcontent"]},{"@type":"Person","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/712e643b7d607315897215edeea160fd","name":"Rick Leach","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RickLeach-320x320.jpg","contentUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RickLeach-320x320.jpg","caption":"Rick Leach"},"description":"Rick is the VP of Content Operations at Stellar, overseeing content production and strategy for Stellar's clients. A U.S. Navy veteran and former e-commerce entrepreneur, Rick lives on Florida\u2019s Gulf Coast.","url":"https:\/\/www.stellarcontent.com\/blog\/author\/rick-leach\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts\/40589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=40589"}],"version-history":[{"count":1,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts\/40589\/revisions"}],"predecessor-version":[{"id":40598,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts\/40589\/revisions\/40598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/media\/40597"}],"wp:attachment":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=40589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=40589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=40589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}