{"id":38319,"date":"2024-09-25T07:58:52","date_gmt":"2024-09-25T07:58:52","guid":{"rendered":"https:\/\/www.stellarcontent.com\/blog\/?p=38319"},"modified":"2025-04-29T13:06:15","modified_gmt":"2025-04-29T13:06:15","slug":"from-crowd-to-stellar-a-story-of-personal-and-company-evolution","status":"publish","type":"post","link":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/","title":{"rendered":"From Crowd to Stellar: A Story of Personal and Company Evolution"},"content":{"rendered":"\r\n<p>Today, I&#8217;m thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a premier provider of content services. It&#8217;s a journey that, in some ways, mirrors my own path in the content world \u2014 a transformation that began in mid-2018 with what I jokingly call my &#8220;mid-life crisis&#8221; and my wife calls \u201cthat time you decided to stop making money.\u201d<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading pt-4\">A Parallel Evolution<\/h2>\r\n\r\n\r\n\r\n<p>Personally, it was time for a change. I decided to get back into advertising as a copywriter, but it had been awhile since I left that industry. I needed to get up to speed with SEO and writing for broader audiences, so I dove in headfirst, working 14-16 hours a day for the first few months.<\/p>\r\n\r\n\r\n\r\n<p>My first gig? Writing guest-post content at 2 cents per word for a questionable company I found on a job board. Not exactly glamorous, but that first $20 felt great despite the hours I put into earning it.<\/p>\r\n\r\n\r\n\r\n<p>Eventually, I found Crowd Content. I started as a writer, quickly became an editor, and, after a few months, accepted a role as a part-time project manager. It didn\u2019t take long before I went full time, serving as the senior project manager.<\/p>\r\n\r\n\r\n\r\n<p>Onboarding and overseeing a ton of projects over those first few years \u2013 and working with some fantastic freelancers, clients, and coworkers \u2013 taught me a lot. I learned that repeatable processes had to be customized to each client because no two projects ran exactly the same way. I also learned the importance of communication, flexibility, and trust. Meeting deadlines and quality expectations is just the minimum. Service sets you apart.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>It took a few years of seasoning, experimenting, failing, and succeeding to go from the new guy to a leader qualified to head up content operations at Crowd Content. I take great pride in being a leader who has personally done all the things I ask of my team and our freelancers every day.<\/p>\r\n\r\n\r\n\r\n<p class=\"pb-2\">Much like my personal growth, our evolution as a company was gradual and ongoing.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-video size-full\">\r\n  <video autoplay muted loop playsinline>\r\n    <source src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Header-1.mp4\" type=\"video\/mp4\">\r\n  <\/video>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading pt-4 mt-4\">From Content Mill to Content Excellence<\/h2>\r\n\r\n\r\n\r\n<p>When I joined, CC was primarily known as a marketplace for freelance writers. We had a massive pool of vetted freelancers, but quality was inconsistent. The truth is, for many years, we were what\u2019s known as a content mill \u2014 a label I&#8217;ve always disliked but couldn&#8217;t fully deny.<\/p>\r\n\r\n\r\n\r\n<p>But we didn&#8217;t stay there. About four years ago, we decided that being a good content mill wasn\u2019t good enough. As our managed services team grew, we focused on raising our standards. We cleaned out poor performers, improved our vetting, built processes, and committed to reliable and trustworthy service. We worked on becoming trusted advisors to our clients rather than order-taking cogs in their content marketing machines. Many businesses out there needed consultation as much as they needed production.<\/p>\r\n\r\n\r\n\r\n<p>At the time, one of our core values was \u201caim higher,\u201d so we took that to heart. Everyone in operations participated in daily training. It didn\u2019t matter if you were a content manager, strategist, SEO, QA specialist, community manager, or production assistant, we spent time every day reading and discussing content marketing best practices, SEO strategies, search engine updates, and other relevant topics. To be in operations, you must know more than just what your role entails, and to be a trusted advisor, you must share that knowledge when the opportunity presents itself.&nbsp;&nbsp;&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>It wasn&#8217;t a smooth path by any stretch. We faced challenges, including the recent volatility brought by AI advancements and post-pandemic economics. But even as we experienced fluctuations in business, our churn rates kept falling. When we did lose clients, it was usually due to budget cuts or internal restructuring, and it often came with a promise to return down the road.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading pt-4\">Beyond &#8220;High-Quality&#8221; Content<\/h2>\r\n\r\n\r\n\r\n<p>But service is only part of the equation. Bottom line \u2014 it\u2019s still very much about the deliverable.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Like many of our competitors, the words \u201chigh-quality content&#8221; were plastered across our site. Over time, we realized that \u201chigh quality,\u201d more often than not, meant nothing more than tightly written and search-optimized content.<\/p>\r\n\r\n\r\n\r\n<p>For a long time, those ingredients got the job done. But with a flood of bland AI content and search engines rewarding helpful, EEAT content with information gain and differentiation, businesses needed better than what the industry has considered the standard. Content must <em>serve<\/em> the audience it was designed to reach, and it needed to perform to whatever goal the client was trying to achieve.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>We had to focus our efforts just as much on creating valuable content as we did optimizing it for search. And so we did.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>We looked for ways to differentiate content and shared them with our clients. We stressed information gain and unique insights. We championed effective content briefs and educated clients on the importance of pre-production processes that emphasized SMEs, interviews, and strategic brief creation. We worked hard to ensure the resources we provided writers and editors were a blueprint for consistent brand voice, optimization, and content structure.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Did it work? Over 60% of our active Q2 2024 managed accounts have been with us at least a year, and 45% of them have been around at least three years. These aren\u2019t ad hoc clients \u2013 we produce their content every single month. They\u2019re agencies, publishers, and large brands. They certainly don\u2019t call us a content mill, and most don\u2019t even call us a vendor. <a name=\"from-crowd-to-stellar\"><\/a>We\u2019re an extension of their team.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading pt-4 pb-2\">The Company Formerly Known As\u2026&nbsp;<\/h2>\r\n\r\n\r\n\r\n<iframe loading=\"lazy\" class=\"w-100 mb-4 pb-2 mt-2\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/lOD5QBlfD2Y?si=P8eWx1cl7_Kps8K7\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n\r\n\r\n\r\n<p>As we evolved, we felt our website no longer reflected who we had become.<\/p>\r\n\r\n\r\n\r\n<p>We knew a facelift was in order, but the design mockups didn\u2019t ring true.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>We knew our messaging was off, and changes were definitely needed, but corrections and improvements didn\u2019t feel like enough.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>That&#8217;s when it hit us. The crowdsourcing our name was built on no longer reflected who we had become. We needed an identity that captured our commitment to excellence, our drive for innovation, and our ability to consistently deliver exceptional content and kick-ass service.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>We needed a name that captured who we had already become.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>And so, Stellar was born.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading pt-4\">More Than a Fresh Coat of Paint<\/h2>\r\n\r\n\r\n\r\n<p>Our rebrand is more than a new name. Stellar is an ambassador of outstanding content. Our goal is to elevate content standards across the industry, and that takes tools, resources, processes, and people. Stellar is so much more than writing:&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><strong>The Agency Toolkit:<\/strong> A comprehensive collection of content, templates, checklists, and tools designed to empower agencies to confidently offer content production to their clients. It&#8217;s valuable not just for our partners, but for any agency looking to scale their content operations effectively \u2014 with or without our services.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-post-width pb-4 mb-4\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"448\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Agency_Kit_Mockup-730x448.jpg\" alt=\"From Crowd to Stellar - Agency Kit Mockup\" class=\"wp-image-38334\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Agency_Kit_Mockup-730x448.jpg 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Agency_Kit_Mockup-320x197.jpg 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Agency_Kit_Mockup-620x381.jpg 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Agency_Kit_Mockup-768x472.jpg 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Agency_Kit_Mockup.jpg 1400w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>The Client Hub:<\/strong> A centralized portal allowing clients to manage their production workflows seamlessly. It features an AI-powered custom content brief creator and a content production calendar with integrated task management. It\u2019s currently available to clients, but will soon be available for any business to use.&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-post-width pb-4 mb-4\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"448\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Client_Hub3-730x448.jpg\" alt=\"\" class=\"wp-image-38453\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Client_Hub3-730x448.jpg 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Client_Hub3-320x197.jpg 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Client_Hub3-620x381.jpg 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Client_Hub3-768x472.jpg 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Client_Hub3.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>BrandAlign Onboarding: <\/strong>The result of years of process tweaking, our BrandAlign onboarding for managed clients ensures a smooth but thorough kickoff that results in consistently on-brand, scalable content through understanding your vision, building resources, assembling ideal teams, customizing workflows, and testing all of it.&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-post-width pb-4 mb-4\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"448\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-BrandAlign_Mockup-730x448.jpg\" alt=\"From Crowd to Stellar - BrandAlign Mockup\" class=\"wp-image-38337\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-BrandAlign_Mockup-730x448.jpg 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-BrandAlign_Mockup-320x197.jpg 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-BrandAlign_Mockup-620x381.jpg 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-BrandAlign_Mockup-768x472.jpg 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-BrandAlign_Mockup.jpg 1400w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>The Village Approach: <\/strong>It takes a village, not just a writer, to create stellar content. Our in-house content operations team is staffed with account managers, content managers, content strategists, SEOs, QA specialists, designers, data gatherers, and production assistants \u2013 all dedicated to ensuring every client gets the support necessary for success. We can be the cog in your content marketing machine if that\u2019s all you need, but we\u2019re fully capable of being the entire machine, too.&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-post-width pb-4 mb-4\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"448\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Venn_Diagram2-730x448.jpg\" alt=\"From Crowd to Stellar - Venn Diagram\" class=\"wp-image-38340\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Venn_Diagram2-730x448.jpg 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Venn_Diagram2-320x197.jpg 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Venn_Diagram2-620x381.jpg 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Venn_Diagram2-768x472.jpg 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Venn_Diagram2.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>The Backbone: <\/strong>Stellar is about the intersection of people and technology. Our platform features powerful content management and content creation tools, bringing administration and execution of production all under one roof.&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-post-width pb-4 mb-4\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"448\" src=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Platform_Hub22-730x448.jpg\" alt=\"From Crowd to Stellar Platform Hub overview\" class=\"wp-image-38342\" srcset=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Platform_Hub22-730x448.jpg 730w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Platform_Hub22-320x197.jpg 320w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Platform_Hub22-620x381.jpg 620w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Platform_Hub22-768x472.jpg 768w, https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/CC-Web-Blog_Graphics-From_Crowd_to_Stellar-Platform_Hub22.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading pt-4\">Our Stellar Freelancers<\/h2>\r\n\r\n\r\n\r\n<p>Our transformation wouldn&#8217;t have been possible without our network of talented writers, editors, and subject matter experts. Many have grown alongside us, evolving from quick turnaround specialists to content professionals capable of handling super-complex topics and creating thought leadership that <em>actually<\/em> leads thoughts. Their dedication and adaptability have been crucial to our success.<\/p>\r\n\r\n\r\n\r\n<p>Stellar writers and editors have been held to a higher standard. Frequent audits and reviews have led to us parting ways with many long-term freelancers over the last few years. Focused recruitment and a rejection rate of over 95% have resulted in a network that features a balance of versatility and specialization unrivaled in the industry.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>But we\u2019re not done. Current and future Stellar freelancers must thrive in an environment of feedback and collaboration because our journey beyond excellence is far from over.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>As the content industry continues to change, particularly with the rise of AI, we&#8217;re excited to see our freelancers rise to these new challenges. We&#8217;re collaborating with those who are embracing these changes, using AI as a tool to enhance their already impressive skills and create human-written content that goes beyond what automated systems can produce on their own.<\/p>\r\n\r\n\r\n\r\n<p>We&#8217;re committed to supporting our freelance partners and excited to continue bringing in more of the best talent available. For those ready to take their craft to the next level, we offer opportunities to work on more complex, high-value projects that demand the unique insights and creativity that only skilled humans can provide.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading pt-4\">Looking Forward: The Future is Stellar<\/h2>\r\n\r\n\r\n\r\n<p>As we begin this new chapter as Stellar, our commitment is to set the standard rather than just meet it. We aim to become the top choice for content creation among digital marketing agencies, brands, and publishers worldwide. We&#8217;ll do this through innovative tools, expert resources, flexible solutions, outstanding deliverables, and exceptional people.<\/p>\r\n\r\n\r\n\r\n<p>Will we always get it right? Probably not. I certainly didn\u2019t get it right on every step of my journey. But each misstep is an opportunity to learn, improve, and become something more than we previously were.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>The future of content is Stellar. And we&#8217;re just getting started.<\/p>\r\n\r\n\r\n\r\n<p><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Today, I&#8217;m thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a premier provider of content services. It&#8217;s a journey that, in some ways, mirrors my own path in the content world \u2014 a transformation that began in mid-2018 with what I jokingly [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":38352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-38319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Crowd to Stellar: A Story of Personal and Company Evolution - Stellar Blog<\/title>\n<meta name=\"description\" content=\"Today, I&#039;m thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Crowd to Stellar: A Story of Personal and Company Evolution - Stellar Blog\" \/>\n<meta property=\"og:description\" content=\"Today, I&#039;m thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Stellar Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.youtube.com\/@getstellarcontent\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-25T07:58:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T13:06:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rick Leach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Leach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/\"},\"author\":{\"name\":\"Rick Leach\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/712e643b7d607315897215edeea160fd\"},\"headline\":\"From Crowd to Stellar: A Story of Personal and Company Evolution\",\"datePublished\":\"2024-09-25T07:58:52+00:00\",\"dateModified\":\"2025-04-29T13:06:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/\"},\"wordCount\":1732,\"publisher\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/\",\"name\":\"From Crowd to Stellar: A Story of Personal and Company Evolution - Stellar Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg\",\"datePublished\":\"2024-09-25T07:58:52+00:00\",\"dateModified\":\"2025-04-29T13:06:15+00:00\",\"description\":\"Today, I'm thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#primaryimage\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg\",\"contentUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg\",\"width\":730,\"height\":354,\"caption\":\"from Crowd to Stellar logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.stellarcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Crowd to Stellar: A Story of Personal and Company Evolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/\",\"name\":\"Stellar\",\"description\":\"Stellar Advice You Can Actually Use\",\"publisher\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stellarcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\",\"name\":\"Stellar\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png\",\"contentUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png\",\"width\":2292,\"height\":2292,\"caption\":\"Stellar\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.youtube.com\/@getstellarcontent\",\"https:\/\/www.linkedin.com\/company\/getstellarcontent\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/712e643b7d607315897215edeea160fd\",\"name\":\"Rick Leach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RickLeach-320x320.jpg\",\"contentUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RickLeach-320x320.jpg\",\"caption\":\"Rick Leach\"},\"description\":\"Rick is the VP of Content Operations at Stellar, overseeing content production and strategy for Stellar's clients. A U.S. Navy veteran and former e-commerce entrepreneur, Rick lives on Florida\u2019s Gulf Coast.\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/author\/rick-leach\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Crowd to Stellar: A Story of Personal and Company Evolution - Stellar Blog","description":"Today, I'm thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/","og_locale":"en_US","og_type":"article","og_title":"From Crowd to Stellar: A Story of Personal and Company Evolution - Stellar Blog","og_description":"Today, I'm thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a","og_url":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/","og_site_name":"Stellar Blog","article_publisher":"https:\/\/www.youtube.com\/@getstellarcontent","article_published_time":"2024-09-25T07:58:52+00:00","article_modified_time":"2025-04-29T13:06:15+00:00","og_image":[{"width":730,"height":354,"url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg","type":"image\/jpeg"}],"author":"Rick Leach","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rick Leach","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#article","isPartOf":{"@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/"},"author":{"name":"Rick Leach","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/712e643b7d607315897215edeea160fd"},"headline":"From Crowd to Stellar: A Story of Personal and Company Evolution","datePublished":"2024-09-25T07:58:52+00:00","dateModified":"2025-04-29T13:06:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/"},"wordCount":1732,"publisher":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg","articleSection":["News"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/","url":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/","name":"From Crowd to Stellar: A Story of Personal and Company Evolution - Stellar Blog","isPartOf":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#primaryimage"},"image":{"@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg","datePublished":"2024-09-25T07:58:52+00:00","dateModified":"2025-04-29T13:06:15+00:00","description":"Today, I'm thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a","breadcrumb":{"@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#primaryimage","url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg","contentUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/from-crowd-to-stellar-logo2.jpg","width":730,"height":354,"caption":"from Crowd to Stellar logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stellarcontent.com\/blog\/news\/from-crowd-to-stellar-a-story-of-personal-and-company-evolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.stellarcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"From Crowd to Stellar: A Story of Personal and Company Evolution"}]},{"@type":"WebSite","@id":"https:\/\/www.stellarcontent.com\/blog\/#website","url":"https:\/\/www.stellarcontent.com\/blog\/","name":"Stellar","description":"Stellar Advice You Can Actually Use","publisher":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stellarcontent.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.stellarcontent.com\/blog\/#organization","name":"Stellar","url":"https:\/\/www.stellarcontent.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png","contentUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png","width":2292,"height":2292,"caption":"Stellar"},"image":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.youtube.com\/@getstellarcontent","https:\/\/www.linkedin.com\/company\/getstellarcontent"]},{"@type":"Person","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/712e643b7d607315897215edeea160fd","name":"Rick Leach","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RickLeach-320x320.jpg","contentUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RickLeach-320x320.jpg","caption":"Rick Leach"},"description":"Rick is the VP of Content Operations at Stellar, overseeing content production and strategy for Stellar's clients. A U.S. Navy veteran and former e-commerce entrepreneur, Rick lives on Florida\u2019s Gulf Coast.","url":"https:\/\/www.stellarcontent.com\/blog\/author\/rick-leach\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts\/38319"}],"collection":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=38319"}],"version-history":[{"count":41,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts\/38319\/revisions"}],"predecessor-version":[{"id":38497,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts\/38319\/revisions\/38497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/media\/38352"}],"wp:attachment":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=38319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=38319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=38319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}