To make an impact on LinkedIn, you need to master the technical elements of the platform and<\/em> provide value to your readers. This section explains how to use the LinkedIn article publishing tool. <\/p>\n\n\n\nLater, we’ll outline best practices for developing strong content, including planning, formatting and distributing your article.<\/p>\n\n\n\n
<\/span>1. Open the article publishing tool<\/strong><\/span><\/h3>\n\n\n\n\nLog into your LinkedIn account.\u00a0<\/li>\n\n\n\n From your home page, click “Write article.”\u00a0<\/li>\n\n\n\n This option is located under the editor where you create a post.\u00a0<\/li>\n<\/ul>\n\n\n\n<\/span>2. Upload a cover image<\/strong><\/span><\/h3>\n\n\n\nChoose a high-quality, visually appealing image that reflects the article topic. <\/p>\n\n\n\n
Drag the image from your computer and drop it into the upload area, or click “Upload from computer” to select a file. <\/p>\n\n\n\n
<\/span>3. Create an enticing title<\/strong><\/span><\/h3>\n\n\n\nClick the “Title” field and enter your desired heading. <\/p>\n\n\n\n
Craft a clear, descriptive title that inspires audiences to continue reading.<\/p>\n\n\n\n
<\/span>4. Write the article<\/strong><\/span><\/h3>\n\n\n\nClick the main body field and write your article. <\/p>\n\n\n\n
The toolbar at the top of the page provides options for formatting text, including:<\/p>\n\n\n\n
\nBolding and italicizing text<\/li>\n\n\n\n Creating bulleted and numbered lists<\/li>\n\n\n\n Formatting headings and subheadings<\/li>\n\n\n\n Adding block quotes and dividers<\/li>\n\n\n\n Adding images and videos<\/li>\n\n\n\n Adding hyperlinks<\/li>\n\n\n\n Embedding content<\/li>\n<\/ul>\n\n\n\n<\/span>5. Preview the article<\/strong><\/span><\/h3>\n\n\n\nClick the “Manage” dropdown menu and select “Preview” to see what your article will look like when published. <\/p>\n\n\n\n
Fix formatting issues to ensure the finished piece is polished, professional and easy to read. <\/p>\n\n\n\n
<\/span>6. Add SEO details<\/strong><\/span><\/h3>\n\n\n\nClick the “Manage” dropdown menu and select “Settings” to optimize the article for search engines. <\/p>\n\n\n\n
You can customize a URL and create an SEO title and description.<\/p>\n\n\n\n
<\/span>7. Publish and share the article<\/strong><\/span><\/h3>\n\n\n\nWhen your article is ready to go live, click the “Next” button. <\/p>\n\n\n\n
\nAdd a comment and\/or hashtags before sharing the article to your LinkedIn network.\u00a0<\/li>\n\n\n\n To schedule publication for a later date, click the clock icon.\u00a0<\/li>\n\n\n\n Click “Publish” to make the article public.\u00a0<\/li>\n\n\n\n Use the in-platform options to share on Facebook, X and LinkedIn groups.<\/li>\n<\/ol>\n\n\n\n<\/span>How to feature an article on LinkedIn<\/strong><\/span><\/h2>\n\n\n\nOnce your article is published, make use of LinkedIn tools to give your content more visibility.<\/p>\n\n\n\n
<\/span>Pin article posts on a LinkedIn page<\/strong><\/span><\/h3>\n\n\n\nPinning an article keeps it at the top of your LinkedIn page so it’s one of the first pieces of content visitors see. <\/p>\n\n\n\n
Follow these steps to pin an article:<\/strong><\/p>\n\n\n\n\nFrom your super admin or content admin view, click “Page posts.”<\/li>\n\n\n\n Click “Posts” and select the article post to pin.<\/li>\n\n\n\n Click the three dots icon, and select “Pin to top” to display the post above all other posts.<\/li>\n<\/ol>\n\n\n\n<\/span>Add an article to the Featured section of a LinkedIn page or profile<\/strong><\/span><\/h3>\n\n\n\nHighlight articles in the Featured section of your page to help generate traffic. The Featured section appears above your regular activity and posts. <\/p>\n\n\n\n
On a LinkedIn page:<\/strong><\/p>\n\n\n\n\nFrom the super admin page view, click “Edit page.”<\/li>\n\n\n\n Click “Featured.”<\/li>\n\n\n\n Click “Manage Featured.”<\/li>\n\n\n\n Click “Feature a post” if it’s the first post you’re featuring or the “+” icon if you’re featuring subsequent posts.<\/li>\n\n\n\n Select the post with the article that you want to highlight.<\/li>\n<\/ol>\n\n\n\nOn a LinkedIn profile:<\/strong><\/p>\n\n\n\n\nClick “Me” at the top of your LinkedIn profile page and select “View profile.”<\/li>\n\n\n\n Select “Add Profile Section.”<\/li>\n\n\n\n From the “Recommended” dropdown menu, select “Add featured.”<\/li>\n\n\n\n Click the “+” button.<\/li>\n\n\n\n Click “Add an article” and select the article to feature.<\/li>\n<\/ol>\n\n\n\n<\/span>Leverage LinkedIn analytics<\/strong><\/span><\/h3>\n\n\n\nReview your analytics to learn about your audience’s demographics and the kind of content they’re interested in. You can leverage these insights to plan future articles that appeal to your readers and perform well. <\/p>\n\n\n\n
To access analytics as a LinkedIn page admin:<\/strong><\/p>\n\n\n\n\nFrom the page admin view, click “Analytics.”<\/li>\n\n\n\n Select “Content” to see engagement data.<\/li>\n<\/ol>\n\n\n\nTo access article analytics on a LinkedIn profile:<\/strong><\/p>\n\n\n\n\nClick “Me” at the top of your LinkedIn profile page.\u00a0<\/li>\n\n\n\n Under “Manage,” choose “Posts & Activity.”<\/li>\n\n\n\n Select “Articles” or “Posts” to view data for each format.<\/li>\n\n\n\n Click “View analytics” on the content piece you’re interested in.<\/li>\n\n\n\n Review data related to discovery, engagement, demographics and performance.<\/li>\n<\/ol>\n\n\n\n<\/span>Cross-promote your article<\/strong><\/span><\/h3>\n\n\n\nExtend the reach of your content by actively promoting articles on and off LinkedIn with these tips:<\/p>\n\n\n\n
\nUse hashtags to help with discovery.<\/li>\n\n\n\n Share in relevant LinkedIn groups, as long as the content has value and isn’t promotional.<\/li>\n\n\n\n Focus on high-quality content to improve the chances of it being shared by readers or curated by LinkedIn News editors.<\/li>\n\n\n\n Promote the link on other social media platforms.<\/li>\n\n\n\n Highlight the article in email newsletters.<\/li>\n<\/ul>\n\n\n\n