{"id":2349,"date":"2014-05-26T16:41:53","date_gmt":"2014-05-26T16:41:53","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=2349"},"modified":"2025-04-29T13:07:48","modified_gmt":"2025-04-29T13:07:48","slug":"platitudes-what-they-are-and-why-you-need-to-avoid-them-2","status":"publish","type":"post","link":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/","title":{"rendered":"Platitudes: What They Are and Why You Need to Avoid Them!"},"content":{"rendered":"

\"Platitudes:If you are a marketing guru, chances are you have heard the term \u201cplatitude.\u201d<\/span><\/p>\n

However, if you are a content writer, like myself, you may wonder if this is a new breed of the platypus. <\/span><\/p>\n

The fact is, it\u2019s not, and understanding what a platitude is, and why you should avoid it is essential for every piece of content you create.<\/span><\/p>\n

Now, more than ever, it is important to create content that is completely unique for the business; this means taking the time to learn what makes the business different, and how it provides value to\u00a0customers.<\/span><\/p>\n

What is a Platitude?<\/strong><\/h2>\n

A <\/span>platitude<\/a> is essentially a term that is used too often or too much. When it comes to marketing a business, these platitudes are seen EVERYWHERE!<\/span><\/p>\n

This is because this has become the accepted \u201cnorm\u201d for writers \u2013 simply say what everyone else does. Well, the fact is this does not, in any way, provide any type of value to your customers or clients that are trying to gain more business.<\/span><\/p>\n

Terms such as \u201cthe best in town,\u201d or \u201cquality and friendly service\u201d are <\/span>classic platitudes that do not do anything for building value.<\/span><\/p>\n

Essentially, you are just writing \u201cMe too!\u201d when creating content for your customers- everyone else in the industry can make these claims.\u00a0<\/span><\/p>\n

They are not special and they do not show the unique value proposition that a particular business has to offer.<\/span><\/p>\n

Avoiding Platitudes<\/strong><\/h2>\n

When television commercials were first aired they lasted, on average, two minutes. This gave businesses ample time to show customers how they were different and better than everyone else.<\/span><\/p>\n

However, today\u2019s commercials are 30 seconds, providing very limited time to offer any type of <\/span>unique value<\/a>. In fact, many marketing schools teach students how to use platitudes, but when it comes down to adding value this is simply not the ticket to success.<\/span><\/p>\n

Instead you need to consider the business you are creating content for, research,\u00a0and then create content that clearly highlights this strength.<\/span><\/p>\n

This takes an investment of time and effort, which many people are simply not willing to do. However, with the ever-changing landscape of the Internet, avoiding platitudes is more important than ever.<\/span><\/p>\n

If you do not strive to do this you are simply projecting another mediocre business, offering the same\u00a0services as everyone else.\u00a0<\/span><\/p>\n

Is this really how you want to make a name for yourself in the realm of content marketing?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you are a marketing guru, chances are you have heard the term \u201cplatitude.\u201d However, if you are a content writer, like myself, you may wonder if this is a new breed of the platypus. The fact is, it\u2019s not, and understanding what a platitude is, and why you should avoid it is essential for […]<\/p>\n","protected":false},"author":208,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"\nPlatitudes: What They Are and Why You Need to Avoid Them! - Stellar Blog<\/title>\n<meta name=\"description\" content=\"If you are a marketing guru, chances are you have heard the term \u201cplatitude.\u201d However, if you are a content writer, like myself, you may wonder if this is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Platitudes: What They Are and Why You Need to Avoid Them! - Stellar Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a marketing guru, chances are you have heard the term \u201cplatitude.\u201d However, if you are a content writer, like myself, you may wonder if this is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Stellar Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.youtube.com\/@getstellarcontent\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-26T16:41:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T13:07:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kelley S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelley S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/\"},\"author\":{\"name\":\"Kelley S\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/9aa28674309b5d37386c604fdc84b8d5\"},\"headline\":\"Platitudes: What They Are and Why You Need to Avoid Them!\",\"datePublished\":\"2014-05-26T16:41:53+00:00\",\"dateModified\":\"2025-04-29T13:07:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/\",\"name\":\"Platitudes: What They Are and Why You Need to Avoid Them! - Stellar Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg\",\"datePublished\":\"2014-05-26T16:41:53+00:00\",\"dateModified\":\"2025-04-29T13:07:48+00:00\",\"description\":\"If you are a marketing guru, chances are you have heard the term \u201cplatitude.\u201d However, if you are a content writer, like myself, you may wonder if this is\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#primaryimage\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg\",\"contentUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg\",\"width\":900,\"height\":600,\"caption\":\"Platitudes: What They Are and Why You Need to Avoid Them!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.stellarcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Platitudes: What They Are and Why You Need to Avoid Them!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/\",\"name\":\"Stellar\",\"description\":\"Stellar Advice You Can Actually Use\",\"publisher\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stellarcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#organization\",\"name\":\"Stellar\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png\",\"contentUrl\":\"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png\",\"width\":2292,\"height\":2292,\"caption\":\"Stellar\"},\"image\":{\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.youtube.com\/@getstellarcontent\",\"https:\/\/www.linkedin.com\/company\/getstellarcontent\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/9aa28674309b5d37386c604fdc84b8d5\",\"name\":\"Kelley S\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/877e0a0c7a02d34c68a0ccee522797f2?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/877e0a0c7a02d34c68a0ccee522797f2?s=96&d=blank&r=g\",\"caption\":\"Kelley S\"},\"description\":\"Kelley began writing five years ago and is now Marketing Manager and owner of KMC Marketing Solutions, offering writing, social media and other online marketing services. If you want higher search ranking, a more prominent social media presence, or simply to have site content that demands attention, Kelley is ready.\",\"url\":\"https:\/\/www.stellarcontent.com\/blog\/author\/kelley-s\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Platitudes: What They Are and Why You Need to Avoid Them! - Stellar Blog","description":"If you are a marketing guru, chances are you have heard the term \u201cplatitude.\u201d However, if you are a content writer, like myself, you may wonder if this is","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/","og_locale":"en_US","og_type":"article","og_title":"Platitudes: What They Are and Why You Need to Avoid Them! - Stellar Blog","og_description":"If you are a marketing guru, chances are you have heard the term \u201cplatitude.\u201d However, if you are a content writer, like myself, you may wonder if this is","og_url":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/","og_site_name":"Stellar Blog","article_publisher":"https:\/\/www.youtube.com\/@getstellarcontent","article_published_time":"2014-05-26T16:41:53+00:00","article_modified_time":"2025-04-29T13:07:48+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg","type":"image\/jpeg"}],"author":"Kelley S","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kelley S","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#article","isPartOf":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/"},"author":{"name":"Kelley S","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/9aa28674309b5d37386c604fdc84b8d5"},"headline":"Platitudes: What They Are and Why You Need to Avoid Them!","datePublished":"2014-05-26T16:41:53+00:00","dateModified":"2025-04-29T13:07:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/"},"wordCount":417,"publisher":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg","articleSection":["Content Marketing"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/","url":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/","name":"Platitudes: What They Are and Why You Need to Avoid Them! - Stellar Blog","isPartOf":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#primaryimage"},"image":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg","datePublished":"2014-05-26T16:41:53+00:00","dateModified":"2025-04-29T13:07:48+00:00","description":"If you are a marketing guru, chances are you have heard the term \u201cplatitude.\u201d However, if you are a content writer, like myself, you may wonder if this is","breadcrumb":{"@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#primaryimage","url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg","contentUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/3043434.jpg","width":900,"height":600,"caption":"Platitudes: What They Are and Why You Need to Avoid Them!"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stellarcontent.com\/blog\/content-marketing\/platitudes-what-they-are-and-why-you-need-to-avoid-them-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.stellarcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Platitudes: What They Are and Why You Need to Avoid Them!"}]},{"@type":"WebSite","@id":"https:\/\/www.stellarcontent.com\/blog\/#website","url":"https:\/\/www.stellarcontent.com\/blog\/","name":"Stellar","description":"Stellar Advice You Can Actually Use","publisher":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stellarcontent.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.stellarcontent.com\/blog\/#organization","name":"Stellar","url":"https:\/\/www.stellarcontent.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png","contentUrl":"https:\/\/www.stellarcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/09\/Stellar-Logo_icon-primary.png","width":2292,"height":2292,"caption":"Stellar"},"image":{"@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.youtube.com\/@getstellarcontent","https:\/\/www.linkedin.com\/company\/getstellarcontent"]},{"@type":"Person","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/9aa28674309b5d37386c604fdc84b8d5","name":"Kelley S","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.stellarcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/877e0a0c7a02d34c68a0ccee522797f2?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/877e0a0c7a02d34c68a0ccee522797f2?s=96&d=blank&r=g","caption":"Kelley S"},"description":"Kelley began writing five years ago and is now Marketing Manager and owner of KMC Marketing Solutions, offering writing, social media and other online marketing services. If you want higher search ranking, a more prominent social media presence, or simply to have site content that demands attention, Kelley is ready.","url":"https:\/\/www.stellarcontent.com\/blog\/author\/kelley-s\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts\/2349"}],"collection":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/users\/208"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=2349"}],"version-history":[{"count":1,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts\/2349\/revisions"}],"predecessor-version":[{"id":39364,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/posts\/2349\/revisions\/39364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/media\/2364"}],"wp:attachment":[{"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=2349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=2349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stellarcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=2349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}