New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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7 min read
There is a lot of discussion about researching keywords and optimizing blog posts and both of those topics are key components of crafting effective content. However, the most time consuming aspect of my most powerful and convincing blogs is researching relevant and compelling support for my topic. Not only do links to high powered authorities with well […]
3 min read
When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]
4 min read
Creating compelling content is the first and foremost duty of any content marketing writer. But simply writing one great blog post, article, or white paper doesn’t compel your audience to read the next piece of content you create. Unless you actively work to build a relationship with your audience, each piece of content will be […]
4 min read
As I previously discussed in the first part of this article, trust and control are often at odds in the client / writer relationship. We’ve already seen the potential problems that arise when a client insists on too much control, but equally dire problems can arise when a client doesn’t maintain enough control or a […]
6 min read
Tired of having potential customers scroll past your business? Blogging for local SEO is the cornerstone of a winning content marketing strategy for businesses with a physical location. It’s your chance to position yourself as a trusted authority in your niche and community — and to appear in prime position in local searches. When done properly, […]
3 min read
Instagram may be “just a bunch of photos” to some, but it’s one of the fastest growing platforms available to modern content marketers. According to Content Marketing Institute, brands’ use of Instagram grew 17% in 2014 alone. If you’re not already reaching customers on Instagram, it’s time to start. Instagram’s Benefits for Marketers With more […]
4 min read
Blogs have rapidly become a critical part of the online marketing world. A well written blog increases the outreach of your brand and directly leads to new customers and sales. Creating a high quality blog isn’t difficult, but it does require that you obey certain guidelines. If you are looking to build a better blog […]
3 min read
The biggest reason people fail at creating a blog that gets engagement is because the content is written with overtones of advertising. Writing a blog that people will interact with means writing copy that speaks to the reader, as if the reader and writer are sitting down together on a summer afternoon to have a […]
2 min read
We are inundated with content. The average American consumes 34GB of content a week. Human brains process up to 11 million pieces of stimulus a day. Chartbeat CEO Tony Hailepublished an article showing that over half of visitors leave a webpage in less than 15 seconds. So, how do you train your readers to read […]
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