New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Carlos Meza | Posted on
8 min read
Discover ways to improve your B2B copywriting and create content that attracts attention and convinces business customers to work with your company. Boost Conversions With Better B2B Copywriting Copywriting is the heart of every content marketing strategy for B2B companies. The text bears a heavy burden when you’re ranking a business website or driving traffic with […]
Carlos Meza | Posted on
9 min read
Blog posts are important for many businesses — in some cases, they can even be the bread and butter of your content marketing strategy. According to a survey of business-to-business content marketers by the Content Marketing Institute, more than 90% of businesses use blog posts for content marketing. Keeping up with that competition can take […]
Rick Leach | Posted on
11 min read
Content marketing drives your business. Companies leverage content to build their brand, generate sales and nurture leads. But producing content at scale takes time. According to data, it takes over four hours on average for businesses to write a blog post—an increase of 67% over a seven-year span! Ebooks can take twice as long as […]
Rick Leach | Posted on
11 min read
While there is currently no industry standard, updating or refreshing website content every 3-6 months is an excellent best practice. This general guideline helps ensure accuracy, recency, and helpfulness. Ideally, content updates will be tied to performance, meaning pages should be constantly updated based on how they are performing. The most important things are to: […]
7 min read
No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]
Jameson Worth | Posted on
16 min read
The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to rank. Almost everyone is pumping out content to do it. What does this mean for you? It means your audience isn’t just consuming, they’re comparing. The question really isn’t if you should […]
Krista Morris | Posted on
17 min read
Optimizing your website for SEO means creating considerate, helpful, and polished experienes for people— not focusing exclusively on algorithms. Why do search engines prioritize certain factors? Because human readers prioritize them. In this way, search engines are the gate keepers of visibility. They aim to deliver the highest quality match to a user’s query as […]
Meghan McKenzie | Posted on
12 min read
We created this post to answer many of the questions our clients had about white paper creation and provide some good white paper examples. Please get in touch if you have any other questions. Marketers that understand how to create content for every stage of the buyer journey know that leveraging different types of content […]
Meghan McKenzie | Posted on
10 min read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
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